Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria
The study was conducted to assess consumers’ preference and willingness to pay for different pepper varieties in Osun State, Nigeria. The study used the major pepper types – Capsicum chinenses (Rodo), C. annum (Tatase), C. frutescens (Sombo) and C. pubescens (Bawa), being sold in the markets in Osun...
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| Format: | Article |
| Language: | English |
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Turkish Science and Technology Publishing (TURSTEP)
2021-10-01
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| Series: | Turkish Journal of Agriculture: Food Science and Technology |
| Subjects: | |
| Online Access: | http://www.agrifoodscience.com/index.php/TURJAF/article/view/4206 |
| _version_ | 1797919637667577856 |
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| author | Olufemi Adedotun Yesufu Ajibola Ojedokun Mary Adetoun Adegbile |
| author_facet | Olufemi Adedotun Yesufu Ajibola Ojedokun Mary Adetoun Adegbile |
| author_sort | Olufemi Adedotun Yesufu |
| collection | DOAJ |
| description | The study was conducted to assess consumers’ preference and willingness to pay for different pepper varieties in Osun State, Nigeria. The study used the major pepper types – Capsicum chinenses (Rodo), C. annum (Tatase), C. frutescens (Sombo) and C. pubescens (Bawa), being sold in the markets in Osun State, Nigeria. A multistage sampling technique was used to collect data from 100 respondents. The primary data collected were analysed using descriptive and inferential statistics. The study showed that consumers mostly preferred and were willing to pay more for C. chinenses (Rodo) than any other types of pepper. Household size, primary occupation, total household income, availability and meal-making ability of pepper were the factors that influenced consumers’ preference for the different varieties of pepper while the willingness to pay for pepper varieties by consumers was influenced by affordability, availability, taste and thickness. The study recommends that since availability and affordability influenced preference and willingness to pay for pepper varieties, policies should be aimed at increasing farmers’ production as this will ensure that pepper is readily available and affordable for consumers. |
| first_indexed | 2024-04-10T13:48:42Z |
| format | Article |
| id | doaj.art-3eb61514f3034976871bb44a29ec13c1 |
| institution | Directory Open Access Journal |
| issn | 2148-127X |
| language | English |
| last_indexed | 2024-04-10T13:48:42Z |
| publishDate | 2021-10-01 |
| publisher | Turkish Science and Technology Publishing (TURSTEP) |
| record_format | Article |
| series | Turkish Journal of Agriculture: Food Science and Technology |
| spelling | doaj.art-3eb61514f3034976871bb44a29ec13c12023-02-15T16:10:51ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2021-10-019101751175810.24925/turjaf.v9i10.1751-1758.42062211Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, NigeriaOlufemi Adedotun Yesufu0Ajibola Ojedokun1Mary Adetoun Adegbile2Department of Agricultural Economics, Obafemi Awolowo University, Ile-Ife, Osun StateDepartment of Agriculture, Lagos State University, Epe Campus, Lagos StateDepartment of Agricultural Economics, Obafemi Awolowo University, Ile-Ife, Osun StateThe study was conducted to assess consumers’ preference and willingness to pay for different pepper varieties in Osun State, Nigeria. The study used the major pepper types – Capsicum chinenses (Rodo), C. annum (Tatase), C. frutescens (Sombo) and C. pubescens (Bawa), being sold in the markets in Osun State, Nigeria. A multistage sampling technique was used to collect data from 100 respondents. The primary data collected were analysed using descriptive and inferential statistics. The study showed that consumers mostly preferred and were willing to pay more for C. chinenses (Rodo) than any other types of pepper. Household size, primary occupation, total household income, availability and meal-making ability of pepper were the factors that influenced consumers’ preference for the different varieties of pepper while the willingness to pay for pepper varieties by consumers was influenced by affordability, availability, taste and thickness. The study recommends that since availability and affordability influenced preference and willingness to pay for pepper varieties, policies should be aimed at increasing farmers’ production as this will ensure that pepper is readily available and affordable for consumers.http://www.agrifoodscience.com/index.php/TURJAF/article/view/4206consumerspepperwillingnessmultivariate probithedonic |
| spellingShingle | Olufemi Adedotun Yesufu Ajibola Ojedokun Mary Adetoun Adegbile Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria Turkish Journal of Agriculture: Food Science and Technology consumers pepper willingness multivariate probit hedonic |
| title | Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria |
| title_full | Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria |
| title_fullStr | Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria |
| title_full_unstemmed | Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria |
| title_short | Consumers’ Preference and Willingness-To-Pay for Different Varieties of Pepper in Osun State, Nigeria |
| title_sort | consumers preference and willingness to pay for different varieties of pepper in osun state nigeria |
| topic | consumers pepper willingness multivariate probit hedonic |
| url | http://www.agrifoodscience.com/index.php/TURJAF/article/view/4206 |
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