Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital

The article analyzes the phenomenon of prosumption on the basis of the re-significations that the term underwent in the context of the restructuring of production in the 1980s and the new links between work and consumption resulting from that. Based on academic texts and empirical illustrations, as...

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Main Author: Isleide Arruda Fontenelle
Format: Article
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2015-01-01
Series:Ciências Sociais Unisinos
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=93838249010
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author Isleide Arruda Fontenelle
author_facet Isleide Arruda Fontenelle
author_sort Isleide Arruda Fontenelle
collection DOAJ
description The article analyzes the phenomenon of prosumption on the basis of the re-significations that the term underwent in the context of the restructuring of production in the 1980s and the new links between work and consumption resulting from that. Based on academic texts and empirical illustrations, as well as on Marxian literature on the production of value, the aim of the paper is to understand how the formatting of the consumer-worker and worker-consumer takes place and to discuss the way in which contemporary capital has sought to deal with two of its main challenges: the extension of abstract labor and the overcoming of the temporal gap between production and realization of value. This process points to novel and more subtle forms of exploitation of the worker and the consumer and requires a return to Marx to think about the blurred boundaries between production and realization of value in these new forms of work and consumption.
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spelling doaj.art-3eb9056fd9a14124997f22a808b713ed2024-03-21T19:29:09ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292015-01-015118391Prosumption: as novas articulações entre trabalho e consumo na reorganização do capitalIsleide Arruda FontenelleThe article analyzes the phenomenon of prosumption on the basis of the re-significations that the term underwent in the context of the restructuring of production in the 1980s and the new links between work and consumption resulting from that. Based on academic texts and empirical illustrations, as well as on Marxian literature on the production of value, the aim of the paper is to understand how the formatting of the consumer-worker and worker-consumer takes place and to discuss the way in which contemporary capital has sought to deal with two of its main challenges: the extension of abstract labor and the overcoming of the temporal gap between production and realization of value. This process points to novel and more subtle forms of exploitation of the worker and the consumer and requires a return to Marx to think about the blurred boundaries between production and realization of value in these new forms of work and consumption.http://www.redalyc.org/articulo.oa?id=93838249010prosumptionprosumervalueworkconsumption
spellingShingle Isleide Arruda Fontenelle
Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital
Ciências Sociais Unisinos
prosumption
prosumer
value
work
consumption
title Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital
title_full Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital
title_fullStr Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital
title_full_unstemmed Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital
title_short Prosumption: as novas articulações entre trabalho e consumo na reorganização do capital
title_sort prosumption as novas articulacoes entre trabalho e consumo na reorganizacao do capital
topic prosumption
prosumer
value
work
consumption
url http://www.redalyc.org/articulo.oa?id=93838249010
work_keys_str_mv AT isleidearrudafontenelle prosumptionasnovasarticulacoesentretrabalhoeconsumonareorganizacaodocapital