Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies
The purpose of this article was to explore the concept of urban Extension as perceived by Extension agents within the Tampa Bay area, one of Florida’s fastest growing metropolitan areas. From a theoretical perspective, it is critical to understand Extension agents’ beliefs about urban Extension beca...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mississippi State University
2017-05-01
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| Series: | Journal of Human Sciences and Extension |
| Subjects: | |
| Online Access: | https://scholarsjunction.msstate.edu/jhse/vol5/iss2/6/ |
| _version_ | 1811209075840516096 |
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| author | Amy Harder Ondine Wells |
| author_facet | Amy Harder Ondine Wells |
| author_sort | Amy Harder |
| collection | DOAJ |
| description | The purpose of this article was to explore the concept of urban Extension as perceived by Extension agents within the Tampa Bay area, one of Florida’s fastest growing metropolitan areas. From a theoretical perspective, it is critical to understand Extension agents’ beliefs about urban Extension because behaviors are directly related to attitudes (Ajzen, 2012). In 2016, a qualitative investigation was undertaken to explore the perspectives of 23 agents working within the Tampa Bay area. Results showed the majority of agents believed that context and client needs are unique for urban Extension, and that to a lesser extent, unique agent expertise is required. Further, these beliefs impacted how agents reported their approach to programming, with an emphasis on providing convenience and seeking partnerships. Difficulties were identified related to identifying the role of Extension in a resource-rich environment of service providers, which contributed to the existence of a perceived disconnect between urban audiences and Extension. Opportunities exist for Extension leadership to provide strategic organizational support that will enhance agents’ abilities to succeed in the metropolitan environment.
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| first_indexed | 2024-04-12T04:33:16Z |
| format | Article |
| id | doaj.art-3ebe4696b4c04f8a9f2c18c4d0ff0092 |
| institution | Directory Open Access Journal |
| issn | 2325-5226 |
| language | English |
| last_indexed | 2024-04-12T04:33:16Z |
| publishDate | 2017-05-01 |
| publisher | Mississippi State University |
| record_format | Article |
| series | Journal of Human Sciences and Extension |
| spelling | doaj.art-3ebe4696b4c04f8a9f2c18c4d0ff00922022-12-22T03:47:53ZengMississippi State UniversityJournal of Human Sciences and Extension2325-52262017-05-01525569https://doi.org/10.54718/UFKV5083Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program StrategiesAmy Harder 0Ondine Wells 1University of Florida University of Florida The purpose of this article was to explore the concept of urban Extension as perceived by Extension agents within the Tampa Bay area, one of Florida’s fastest growing metropolitan areas. From a theoretical perspective, it is critical to understand Extension agents’ beliefs about urban Extension because behaviors are directly related to attitudes (Ajzen, 2012). In 2016, a qualitative investigation was undertaken to explore the perspectives of 23 agents working within the Tampa Bay area. Results showed the majority of agents believed that context and client needs are unique for urban Extension, and that to a lesser extent, unique agent expertise is required. Further, these beliefs impacted how agents reported their approach to programming, with an emphasis on providing convenience and seeking partnerships. Difficulties were identified related to identifying the role of Extension in a resource-rich environment of service providers, which contributed to the existence of a perceived disconnect between urban audiences and Extension. Opportunities exist for Extension leadership to provide strategic organizational support that will enhance agents’ abilities to succeed in the metropolitan environment. https://scholarsjunction.msstate.edu/jhse/vol5/iss2/6/metropolitanprogrammingtheory of planned behaviorpartnerships |
| spellingShingle | Amy Harder Ondine Wells Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies Journal of Human Sciences and Extension metropolitan programming theory of planned behavior partnerships |
| title | Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies |
| title_full | Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies |
| title_fullStr | Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies |
| title_full_unstemmed | Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies |
| title_short | Tampa Bay Extension Agents’ Views of Urban Extension: Philosophy and Program Strategies |
| title_sort | tampa bay extension agents views of urban extension philosophy and program strategies |
| topic | metropolitan programming theory of planned behavior partnerships |
| url | https://scholarsjunction.msstate.edu/jhse/vol5/iss2/6/ |
| work_keys_str_mv | AT amyharder tampabayextensionagentsviewsofurbanextensionphilosophyandprogramstrategies AT ondinewells tampabayextensionagentsviewsofurbanextensionphilosophyandprogramstrategies |