Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency

Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency

In the midst of a vast spread of COVID-19 across the world, legal regulations were introduced in most countries including social distancing, travel restrictions, and a lockdown in an attempt to slow down the spread of the virus. The pandemic caused by COVID-19 has raised companies’ awareness of the...

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Bibliographic Details
Main Authors: Teresa Treviño Benavides, Flor Morton Rodríguez
Format: Article
Language:English
Published: Academia de Ciencias Administrativas A.C.(ACACIA) 2022-11-01
Series:Ciencias Administrativas Teoría y Praxis
Subjects:
Consumer perceptions
brand trust
brands
COVID-19
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/313

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