Digital communicative capitalization in the age of platforms and communicative abundance
The authors deals with the model of digital communicative capitalization, which describes a crucial social-economical process of the age of communicative abundance. People and organizations are considered as investors operating within various digital attention markets. The main hypothesis is that th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2023-12-01
|
| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/literary-criticism/article/viewFile/38095/23169 |
| _version_ | 1797266069434400768 |
|---|---|
| author | Dmitry P. Gavra Vladislav V. Dekalov |
| author_facet | Dmitry P. Gavra Vladislav V. Dekalov |
| author_sort | Dmitry P. Gavra |
| collection | DOAJ |
| description | The authors deals with the model of digital communicative capitalization, which describes a crucial social-economical process of the age of communicative abundance. People and organizations are considered as investors operating within various digital attention markets. The main hypothesis is that these investors have different abilities to comprehend and take advantage of the opportunities, which attention markets propose to them in terms of accruing and increasing capital. The study was conducted relying on the established notions of different forms of capital coined by P. Bourdieu, as well as on related notions of immaterial capital developed in the wide range of scientific works on digitalization and critical theory of the Internet. Basing the model on them, the authors highlight the lack of transparency in the processes of conversion digital reflections of capitals to their real forms, and, therefore, propose such terms as “digital communicative capital” and “attention double exploitation”. The latter stresses the new layers of digital inequality, where the results of digital labor are being captured and monetized. The analysis of the potential elaboration of the whole model of digital communicative capitalization and outlined empirical prospects of applying its implications are the particular value of the study. |
| first_indexed | 2024-04-25T00:54:50Z |
| format | Article |
| id | doaj.art-3ed0813906e643c6903b772c7b29faa3 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-04-25T00:54:50Z |
| publishDate | 2023-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-3ed0813906e643c6903b772c7b29faa32024-03-11T11:33:28ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472023-12-0128473474010.22363/2312-9220-2023-28-4-734-74021014Digital communicative capitalization in the age of platforms and communicative abundanceDmitry P. Gavra0https://orcid.org/0000-0002-6536-9277Vladislav V. Dekalov1https://orcid.org/0000-0001-9850-3084Saint Petersburg State UniversitySaint Petersburg State UniversityThe authors deals with the model of digital communicative capitalization, which describes a crucial social-economical process of the age of communicative abundance. People and organizations are considered as investors operating within various digital attention markets. The main hypothesis is that these investors have different abilities to comprehend and take advantage of the opportunities, which attention markets propose to them in terms of accruing and increasing capital. The study was conducted relying on the established notions of different forms of capital coined by P. Bourdieu, as well as on related notions of immaterial capital developed in the wide range of scientific works on digitalization and critical theory of the Internet. Basing the model on them, the authors highlight the lack of transparency in the processes of conversion digital reflections of capitals to their real forms, and, therefore, propose such terms as “digital communicative capital” and “attention double exploitation”. The latter stresses the new layers of digital inequality, where the results of digital labor are being captured and monetized. The analysis of the potential elaboration of the whole model of digital communicative capitalization and outlined empirical prospects of applying its implications are the particular value of the study.https://journals.rudn.ru/literary-criticism/article/viewFile/38095/23169information abundancedigital attention marketdigital investordigital laborcommunicative capitaldigital communicative capital |
| spellingShingle | Dmitry P. Gavra Vladislav V. Dekalov Digital communicative capitalization in the age of platforms and communicative abundance RUDN Journal of Studies in Literature and Journalism information abundance digital attention market digital investor digital labor communicative capital digital communicative capital |
| title | Digital communicative capitalization in the age of platforms and communicative abundance |
| title_full | Digital communicative capitalization in the age of platforms and communicative abundance |
| title_fullStr | Digital communicative capitalization in the age of platforms and communicative abundance |
| title_full_unstemmed | Digital communicative capitalization in the age of platforms and communicative abundance |
| title_short | Digital communicative capitalization in the age of platforms and communicative abundance |
| title_sort | digital communicative capitalization in the age of platforms and communicative abundance |
| topic | information abundance digital attention market digital investor digital labor communicative capital digital communicative capital |
| url | https://journals.rudn.ru/literary-criticism/article/viewFile/38095/23169 |
| work_keys_str_mv | AT dmitrypgavra digitalcommunicativecapitalizationintheageofplatformsandcommunicativeabundance AT vladislavvdekalov digitalcommunicativecapitalizationintheageofplatformsandcommunicativeabundance |