| Summary: | Evidence-based advocacy is all the rage in humanitarian action. It is premised on rational thinking, which posits that factual evidence can limit subjective bias in humanitarians’ call for change. Data has come to be a cornerstone of this turn towards reason, aggregating human stories in numbers and percentages, which when reaching an elusive threshold is expected to persuade decision-makers to act. This article claims that the prominence of data and facts comes at the cost of understanding people’s concerns and aspirations, and reveals an increasingly emotions-scarce and morally depleted humanitarian enterprise. Examining Médecins Sans Frontières concept of témoignage, the article argues that the pull between reason and emotion crystallises a more profound tension between the need for a professional and technical humanitarianism as opposed to a political and morally charged one. It concludes that the prism of solidarity can help reinvigorate humanitarian advocacy helping reconcile reason with emotion, combining practices of advocacy with those of activism, in turn creating the foundations of a more solidarist humanitarianism.
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