Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique
Extended abstract1-Introduction After the industrial revolution and growth urbanization,travel and recreation for spiritual needs of man has been converted as an essentialtoolwhich created a world phenomenon in recent decades that called tourism industry. This industry was a third largest economic p...
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| Format: | Article |
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University of Isfahan
2013-01-01
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| Series: | جغرافیا و برنامهریزی محیطی |
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| Online Access: | http://uijs.ui.ac.ir/gep/browse.php?a_id=872&sid=1&slc_lang=en |
| _version_ | 1827883118421344256 |
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| author | M.H. Saraei M. Shamshiri |
| author_facet | M.H. Saraei M. Shamshiri |
| author_sort | M.H. Saraei |
| collection | DOAJ |
| description | Extended abstract1-Introduction After the industrial revolution and growth urbanization,travel and recreation for spiritual needs of man has been converted as an essentialtoolwhich created a world phenomenon in recent decades that called tourism industry. This industry was a third largest economic phenomenon in the world after oil and the automobile industry. In different countries, urbans areone of the most places visited by tourist and around the world large cities constitute the most important tourist destinations. Urbanization has led to expand tourism industry and due to increase income, increasing leisure time, accessing and communicating facility. Urban environments are the source and destination for tourists. The Tourists arriving to a place can does significant influences on economic, social, and cultural in the environment and procure development in Region. Therefore, this justifies the need for planning and development activities. The purpose of this article is study of Feasibility of tourism development in Metropolitan Shiraz for Getting the right decisions in the planning and determining the appropriate strategy for prosperity and sustainable development in dimensions of the region and country.2- MethodologyThis study is a descriptive analysis and the first phase focuses on gathering information and library field observations, then the questionnaire will be prepared and data collected are based on SWOT analysis that one of the most appropriate planning techniques and strategies are analyzed .And the strengths, weaknesses, opportunities and threats of Shiraz tourism were identified and then using expert opinion to the Rating Factor and finally suitable Strategies for sustainable tourism development will be provided of Shiraz.3– DiscussionShiraz One of the great cities of Iran and Center is Fars province. Always As one of the largest cultural Historical centers on national and international arena has been. Shiraz with a leading literary and cultural Known as the Iran capital of poetry and literature. Shiraz has 150 cultural and historical attractions. Due to Existence of monuments Historical ,Cultural ,Natural and physical attractions and Economic status and special services especially Higher Education and Health Services Always has been of interest to tourists in Iran and Region. Based on studies Shiraz has large ability to attract national and international tourists and Planning for the expansion and development of tourism in Shiraz is essential.4– ConclusionThe findings Research show that Shiraz city due to the outstanding historical, cultural, artistic and literary potential to be one of the biggest centers of international tourism. Shiraz’s tourism in the position of aggressive / competitive and must use the existing potentials and capabilities for Sustainable Tourism Development. The biggest obstacles in the way of achieving this goal are Political impotence - managerial, financial and equipment Weakness in city، Non-specialized and inefficient management، Weaknesses in infrastructure and advertising. Essentially, advertising is the most effective tools that are it through will attract tourists. One of the main problems of our country to attract foreign capital Misconceptions in the minds of the world that our country is plotted and using advertising tools can correct this misconception and Underlying to attract tourists and tourism development The research result shows that tourism Shiraz in the matrix (IFE) with 3/57and the matrix (EFE) equalto 3/06.is which shows the good condition comparison of the domestic and foreign tourism. And the organization is Positioning strategy in so (competitive strategy / offensive) and should be used and the internal strengths and capabilities in order to take advantage of external opportunities.Key words: tourism, Shiraz, SWOT Technique, Sustainable DevelopmentReferencesEbrahim zadeh, eisa and Abdollah aghasi zade,(2009), Analysis of factors affecting the Development of tourism in Chabahar coastal areas by using Strategic Model SWOT, urban-Regional studies and research journal, no1.Eftekhari, abdol reza ,Mahdavi, davood and Mehdi por taheri(2010), Assessment of Sustainability of tourism in cultural historical rural Iran with an emphasis on paradigm of sustainable tourism development, Journal of Tourism Studies, Winter.Beyk mohammadi hasan,(2000) , New perspective on the economic impacts of tourism development on looking at iran, Political and economic information Publications ,no157-158.Papoli yazdi, Mohammad hosein and mehdi saghei (2007), Tourism (nature and concepts), samt Publications.Taghvaei, masood and mehdi akbari (2009) Introduction to planning and management of Urban tourism, payam alavi Publications.Tavallaei, simin (1994), the city and its environmental consequences, Journal of Geographical Research, No. 33.Dinari, Ahmad (2005) Urban Tourism in theiran and World, vajegane kherad Publications, Mashhad.Zandi mehr,hamid(2007). The status of tourism in the city of Shiraz Emphasizing the role of municipal, Shiraz Municipality, Planning Department, Department of Studies and Research, SummerStatistical Yearbook of Fars Province, (2009), Report on Economic, Social, Cultural Fars Province, Fars County.Statistical Yearbook of shiraz,(2009), Access management, technolog y and spatial information, Shiraz Municipality Planning Department.Saraei. Mohammad hosein and abdolhamid zareie,(2009) Ecological footsteps (EF) as indicators to measure sustainable communities, Journal of Environmental Studies, Number 50, Summer.Taheri demne. Mohsen, farmani, sakine and Reza mostofi almmaleki(2010), The study of Challenges in the Tourism Industry in Shiraz Restrictions in connection with residential centers, Urban and regional Studies, Second Year, No. 8, Spring.Hafez nia, mohammad reza(2001), Introduction to Research in the Humanities, samt Publications. Tehran.Kazemi, mehdi (2007) tourism management, samt Publications.Karbaschi, gholam reza,Monavvari, Sayyed masod and Roksana mogoei(2007), Strategic management of the environment, kavosh ghalam Publishing, Tehran.Lee, john (1999) Tourism development in the Third World, Translated by: A. rokn addin eftekhari and M.salehi amin, bazargani Publications company.Mohammadi deh cheshmeh, mostafa and Ali zangiabadi (2008), Ecotourism feasibility capabilities Chaharmahal VA bakhtyary by SWOT method, Journal of Environmental Studies No. 47, autumn.Meshkini, abolfazl anTtaghi heydari (2010). Assessment of Development of Tourism in Zanjan using swot (sample item: Zanjan River), Journal of geographical space, and Ahad Azad University of Ahar, in XI, No. 35, pages 37 to 64.Mohseni,reza ali (2009), Sustainable Tourism in Iran: Functions, Challenges and Solutions. Journal of geographical space, and Ahad Azad University of Ahar, in the ninth, Number 28,Pages 149 to 171.maasomi, masood (2006)Natureof tourism,Tehran, peyk kosar Publications.Parhas Consultants (2002), the plan of Tourist Attractions in Shiraz, Shiraz Architecture and Urban Affairs, Volume 1.Shahr o khane Consultants (2003), The city of Shiraz plan, Housing and Urban Ministry, Volume 2.Cloverdon ,R.c.2002 ,Tourism development in the SADC regional : The Opportunities and challenges ,Development southern Africa ,Vol 19 ,1,pp:7-28Dincer,O.2004. Strategy management and organization policy. Beta Publication, Istanbul.390p.Law C.M: Urban tourism attracting visitors to large city, (tourism, leisure & recreation series), man sell, British Library cataloguing, 1993.Nahman A., L. Godfrey (2010) "Economic instruments for solid waste management inSouth Africa: Opportunities and constraints",Resources, Conservation and Recycling, 54(8): 521-531Nilsson, M., Research and advice on strategic environmental assessment, Stockholm Environmental Institute Publications, 2004.Quattrone, G.: Urban Development Strategies: The Tourism City Network Institute di Pianificazione e Gestione Del Territorio, Turin, 2002.Salah Wahab and John J.Pigram 2005) SUSTAINABLE TOURISM IN A CHANGING WORLD, TOURISM, DEVELOPMENT AND GROWTH ; The Challenge of Sustainability, Edited bySalah Wahab and John J.Pigram, London and New York.Snaith, T and Haley, A.: Residents opinions of tourism development in the historic city of York, England, Tourism Management 20, 1999.Tang, J.C.S, and N Rochanoud, 1990, A Thractiveness as a tourist destination: A compractive study of Thailand and sehected.www.unwto.org. |
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| institution | Directory Open Access Journal |
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| language | fas |
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| publishDate | 2013-01-01 |
| publisher | University of Isfahan |
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| series | جغرافیا و برنامهریزی محیطی |
| spelling | doaj.art-3ef155ed2e494d89a255a7d2ce4330d42023-08-02T06:08:27ZfasUniversity of Isfahanجغرافیا و برنامهریزی محیطی2008-53622252-09102013-01-012416988Tourism situation study in the city of Shiraz towards sustainable development using the SWOT TechniqueM.H. SaraeiM. ShamshiriExtended abstract1-Introduction After the industrial revolution and growth urbanization,travel and recreation for spiritual needs of man has been converted as an essentialtoolwhich created a world phenomenon in recent decades that called tourism industry. This industry was a third largest economic phenomenon in the world after oil and the automobile industry. In different countries, urbans areone of the most places visited by tourist and around the world large cities constitute the most important tourist destinations. Urbanization has led to expand tourism industry and due to increase income, increasing leisure time, accessing and communicating facility. Urban environments are the source and destination for tourists. The Tourists arriving to a place can does significant influences on economic, social, and cultural in the environment and procure development in Region. Therefore, this justifies the need for planning and development activities. The purpose of this article is study of Feasibility of tourism development in Metropolitan Shiraz for Getting the right decisions in the planning and determining the appropriate strategy for prosperity and sustainable development in dimensions of the region and country.2- MethodologyThis study is a descriptive analysis and the first phase focuses on gathering information and library field observations, then the questionnaire will be prepared and data collected are based on SWOT analysis that one of the most appropriate planning techniques and strategies are analyzed .And the strengths, weaknesses, opportunities and threats of Shiraz tourism were identified and then using expert opinion to the Rating Factor and finally suitable Strategies for sustainable tourism development will be provided of Shiraz.3– DiscussionShiraz One of the great cities of Iran and Center is Fars province. Always As one of the largest cultural Historical centers on national and international arena has been. Shiraz with a leading literary and cultural Known as the Iran capital of poetry and literature. Shiraz has 150 cultural and historical attractions. Due to Existence of monuments Historical ,Cultural ,Natural and physical attractions and Economic status and special services especially Higher Education and Health Services Always has been of interest to tourists in Iran and Region. Based on studies Shiraz has large ability to attract national and international tourists and Planning for the expansion and development of tourism in Shiraz is essential.4– ConclusionThe findings Research show that Shiraz city due to the outstanding historical, cultural, artistic and literary potential to be one of the biggest centers of international tourism. Shiraz’s tourism in the position of aggressive / competitive and must use the existing potentials and capabilities for Sustainable Tourism Development. The biggest obstacles in the way of achieving this goal are Political impotence - managerial, financial and equipment Weakness in city، Non-specialized and inefficient management، Weaknesses in infrastructure and advertising. Essentially, advertising is the most effective tools that are it through will attract tourists. One of the main problems of our country to attract foreign capital Misconceptions in the minds of the world that our country is plotted and using advertising tools can correct this misconception and Underlying to attract tourists and tourism development The research result shows that tourism Shiraz in the matrix (IFE) with 3/57and the matrix (EFE) equalto 3/06.is which shows the good condition comparison of the domestic and foreign tourism. And the organization is Positioning strategy in so (competitive strategy / offensive) and should be used and the internal strengths and capabilities in order to take advantage of external opportunities.Key words: tourism, Shiraz, SWOT Technique, Sustainable DevelopmentReferencesEbrahim zadeh, eisa and Abdollah aghasi zade,(2009), Analysis of factors affecting the Development of tourism in Chabahar coastal areas by using Strategic Model SWOT, urban-Regional studies and research journal, no1.Eftekhari, abdol reza ,Mahdavi, davood and Mehdi por taheri(2010), Assessment of Sustainability of tourism in cultural historical rural Iran with an emphasis on paradigm of sustainable tourism development, Journal of Tourism Studies, Winter.Beyk mohammadi hasan,(2000) , New perspective on the economic impacts of tourism development on looking at iran, Political and economic information Publications ,no157-158.Papoli yazdi, Mohammad hosein and mehdi saghei (2007), Tourism (nature and concepts), samt Publications.Taghvaei, masood and mehdi akbari (2009) Introduction to planning and management of Urban tourism, payam alavi Publications.Tavallaei, simin (1994), the city and its environmental consequences, Journal of Geographical Research, No. 33.Dinari, Ahmad (2005) Urban Tourism in theiran and World, vajegane kherad Publications, Mashhad.Zandi mehr,hamid(2007). The status of tourism in the city of Shiraz Emphasizing the role of municipal, Shiraz Municipality, Planning Department, Department of Studies and Research, SummerStatistical Yearbook of Fars Province, (2009), Report on Economic, Social, Cultural Fars Province, Fars County.Statistical Yearbook of shiraz,(2009), Access management, technolog y and spatial information, Shiraz Municipality Planning Department.Saraei. Mohammad hosein and abdolhamid zareie,(2009) Ecological footsteps (EF) as indicators to measure sustainable communities, Journal of Environmental Studies, Number 50, Summer.Taheri demne. Mohsen, farmani, sakine and Reza mostofi almmaleki(2010), The study of Challenges in the Tourism Industry in Shiraz Restrictions in connection with residential centers, Urban and regional Studies, Second Year, No. 8, Spring.Hafez nia, mohammad reza(2001), Introduction to Research in the Humanities, samt Publications. Tehran.Kazemi, mehdi (2007) tourism management, samt Publications.Karbaschi, gholam reza,Monavvari, Sayyed masod and Roksana mogoei(2007), Strategic management of the environment, kavosh ghalam Publishing, Tehran.Lee, john (1999) Tourism development in the Third World, Translated by: A. rokn addin eftekhari and M.salehi amin, bazargani Publications company.Mohammadi deh cheshmeh, mostafa and Ali zangiabadi (2008), Ecotourism feasibility capabilities Chaharmahal VA bakhtyary by SWOT method, Journal of Environmental Studies No. 47, autumn.Meshkini, abolfazl anTtaghi heydari (2010). Assessment of Development of Tourism in Zanjan using swot (sample item: Zanjan River), Journal of geographical space, and Ahad Azad University of Ahar, in XI, No. 35, pages 37 to 64.Mohseni,reza ali (2009), Sustainable Tourism in Iran: Functions, Challenges and Solutions. Journal of geographical space, and Ahad Azad University of Ahar, in the ninth, Number 28,Pages 149 to 171.maasomi, masood (2006)Natureof tourism,Tehran, peyk kosar Publications.Parhas Consultants (2002), the plan of Tourist Attractions in Shiraz, Shiraz Architecture and Urban Affairs, Volume 1.Shahr o khane Consultants (2003), The city of Shiraz plan, Housing and Urban Ministry, Volume 2.Cloverdon ,R.c.2002 ,Tourism development in the SADC regional : The Opportunities and challenges ,Development southern Africa ,Vol 19 ,1,pp:7-28Dincer,O.2004. Strategy management and organization policy. Beta Publication, Istanbul.390p.Law C.M: Urban tourism attracting visitors to large city, (tourism, leisure & recreation series), man sell, British Library cataloguing, 1993.Nahman A., L. Godfrey (2010) "Economic instruments for solid waste management inSouth Africa: Opportunities and constraints",Resources, Conservation and Recycling, 54(8): 521-531Nilsson, M., Research and advice on strategic environmental assessment, Stockholm Environmental Institute Publications, 2004.Quattrone, G.: Urban Development Strategies: The Tourism City Network Institute di Pianificazione e Gestione Del Territorio, Turin, 2002.Salah Wahab and John J.Pigram 2005) SUSTAINABLE TOURISM IN A CHANGING WORLD, TOURISM, DEVELOPMENT AND GROWTH ; The Challenge of Sustainability, Edited bySalah Wahab and John J.Pigram, London and New York.Snaith, T and Haley, A.: Residents opinions of tourism development in the historic city of York, England, Tourism Management 20, 1999.Tang, J.C.S, and N Rochanoud, 1990, A Thractiveness as a tourist destination: A compractive study of Thailand and sehected.www.unwto.org.http://uijs.ui.ac.ir/gep/browse.php?a_id=872&sid=1&slc_lang=entourismShirazSWOT TechniqueSustainable Development |
| spellingShingle | M.H. Saraei M. Shamshiri Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique جغرافیا و برنامهریزی محیطی tourism Shiraz SWOT Technique Sustainable Development |
| title | Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique |
| title_full | Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique |
| title_fullStr | Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique |
| title_full_unstemmed | Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique |
| title_short | Tourism situation study in the city of Shiraz towards sustainable development using the SWOT Technique |
| title_sort | tourism situation study in the city of shiraz towards sustainable development using the swot technique |
| topic | tourism Shiraz SWOT Technique Sustainable Development |
| url | http://uijs.ui.ac.ir/gep/browse.php?a_id=872&sid=1&slc_lang=en |
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