Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia
This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta. This research is a quantitative research using secondary data and primary data. The researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2022-04-01
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| Series: | Jurnal Perbankan Syariah |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/506 |
| _version_ | 1798023035195752448 |
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| author | Anindita Imam Basri Ika Desti Yuliana |
| author_facet | Anindita Imam Basri Ika Desti Yuliana |
| author_sort | Anindita Imam Basri |
| collection | DOAJ |
| description | This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta. This research is a quantitative research using secondary data and primary data. The research sampling technique used purposive sampling. The questionnaire was distributed using google form with a sample size of 105 respondents. Data analysis used multiple linear regressions. The results showed that partially trust, brand awareness, and brand loyalty positively and significantly affect brand equity. Perceived quality has no significant effect on brand equity. Simultaneously has a significant effect. Trust, brand awareness, and brand loyalty can be used as factors influencing brand equity and can be used by Bank Syariah Indonesia in increasing the brand equity of mobile banking. |
| first_indexed | 2024-04-11T17:41:02Z |
| format | Article |
| id | doaj.art-3ef46e394bc2429993e5525f89094a06 |
| institution | Directory Open Access Journal |
| issn | 2721-6241 2721-7094 |
| language | English |
| last_indexed | 2024-04-11T17:41:02Z |
| publishDate | 2022-04-01 |
| publisher | PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis |
| record_format | Article |
| series | Jurnal Perbankan Syariah |
| spelling | doaj.art-3ef46e394bc2429993e5525f89094a062022-12-22T04:11:30ZengPPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah BengkalisJurnal Perbankan Syariah2721-62412721-70942022-04-0131435610.46367/jps.v3i1.506506Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah IndonesiaAnindita Imam Basri0Ika Desti Yuliana1Universitas PGRI Yogyakarta, IndonesiaUniversitas PGRI Yogyakarta, IndonesiaThis research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta. This research is a quantitative research using secondary data and primary data. The research sampling technique used purposive sampling. The questionnaire was distributed using google form with a sample size of 105 respondents. Data analysis used multiple linear regressions. The results showed that partially trust, brand awareness, and brand loyalty positively and significantly affect brand equity. Perceived quality has no significant effect on brand equity. Simultaneously has a significant effect. Trust, brand awareness, and brand loyalty can be used as factors influencing brand equity and can be used by Bank Syariah Indonesia in increasing the brand equity of mobile banking.https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/506trustperceived qualitybrand awareneesbrand loyaltybrand equity |
| spellingShingle | Anindita Imam Basri Ika Desti Yuliana Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia Jurnal Perbankan Syariah trust perceived quality brand awarenees brand loyalty brand equity |
| title | Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia |
| title_full | Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia |
| title_fullStr | Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia |
| title_full_unstemmed | Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia |
| title_short | Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia |
| title_sort | faktor faktor yang mempengaruhi ekuitas merek pada pengguna mobile banking bank syariah indonesia |
| topic | trust perceived quality brand awarenees brand loyalty brand equity |
| url | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/506 |
| work_keys_str_mv | AT aninditaimambasri faktorfaktoryangmempengaruhiekuitasmerekpadapenggunamobilebankingbanksyariahindonesia AT ikadestiyuliana faktorfaktoryangmempengaruhiekuitasmerekpadapenggunamobilebankingbanksyariahindonesia |