Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia

Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia

This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta. This research is a quantitative research using secondary data and primary data. The researc...

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Bibliographic Details
Main Authors: Anindita Imam Basri, Ika Desti Yuliana
Format: Article
Language:English
Published: PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis 2022-04-01
Series:Jurnal Perbankan Syariah
Subjects:
trust
perceived quality
brand awarenees
brand loyalty
brand equity
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/506

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