Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations

There is a growing consensus about the urgent necessity to green the economy and to decouple economic growth from environmental pressure. Against this background, the article explores three questions: (1) What are key factors influencing diffusion dynamics of sustainable product and service innovati...

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Main Authors: Klaus Fichter, Jens Clausen
Format: Article
Language:English
Published: Universidade do Porto, Faculdade de Engenharia (FEUP) 2016-08-01
Series:Journal of Innovation Management
Subjects:
Online Access:https://journalsojs3.fe.up.pt/index.php/jim/article/view/371
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author Klaus Fichter
Jens Clausen
author_facet Klaus Fichter
Jens Clausen
author_sort Klaus Fichter
collection DOAJ
description There is a growing consensus about the urgent necessity to green the economy and to decouple economic growth from environmental pressure. Against this background, the article explores three questions: (1) What are key factors influencing diffusion dynamics of sustainable product and service innovations? (2) To what extent do diffusion processes of sustainable product and service innovations differ from each other, and can different groups of diffusion processes be identified? (3) Which factors, actors, and institutional settings are characteristic of different groups of diffusion processes? While diffusion research on sustainable innovation so far has been limited to case studies with just one or a small number of cases or has been focused on individual sectors, the empirical data presented here cover a large number of cases from a broad variety of product fields. This allows for generalizations as well as relevant insights and conclusions for sustainability, environmental and innovation policies. The empirical investigation of 100 sustainable product and service innovations revealed that diffusion processes of sustainable innovations differ substantially: The cluster analysis showed that five groups of sustainable innovations can be differentiated which differ significantly in terms of the factors influencing the diffusion process. The empirical results thus both support the assumption that different types of diffusion paths do in fact exist and also permit characterization of the various types of diffusion paths. The evolutionary concept of diffusion paths develops significant explanatory power on the basis of which faster or slower cases of diffusion and the success or failure of sustainable innovations can be better understood.
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spelling doaj.art-3ef8d8f9c95f45b7858d153bdc3faac02022-12-22T02:44:46ZengUniversidade do Porto, Faculdade de Engenharia (FEUP)Journal of Innovation Management2183-06062016-08-0142306710.24840/2183-0606_004.002_0004371Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service InnovationsKlaus Fichter0Jens Clausen1University of Oldenburg Department of Business Administration, Economics and Law Innovation Management and SustainabilityBorderstep Institute for Innovation and Sustainability Clayallee 323 D-14169 Berlin GermanyThere is a growing consensus about the urgent necessity to green the economy and to decouple economic growth from environmental pressure. Against this background, the article explores three questions: (1) What are key factors influencing diffusion dynamics of sustainable product and service innovations? (2) To what extent do diffusion processes of sustainable product and service innovations differ from each other, and can different groups of diffusion processes be identified? (3) Which factors, actors, and institutional settings are characteristic of different groups of diffusion processes? While diffusion research on sustainable innovation so far has been limited to case studies with just one or a small number of cases or has been focused on individual sectors, the empirical data presented here cover a large number of cases from a broad variety of product fields. This allows for generalizations as well as relevant insights and conclusions for sustainability, environmental and innovation policies. The empirical investigation of 100 sustainable product and service innovations revealed that diffusion processes of sustainable innovations differ substantially: The cluster analysis showed that five groups of sustainable innovations can be differentiated which differ significantly in terms of the factors influencing the diffusion process. The empirical results thus both support the assumption that different types of diffusion paths do in fact exist and also permit characterization of the various types of diffusion paths. The evolutionary concept of diffusion paths develops significant explanatory power on the basis of which faster or slower cases of diffusion and the success or failure of sustainable innovations can be better understood.https://journalsojs3.fe.up.pt/index.php/jim/article/view/371innovationdiffusion of innovationssustainable developmentenvironmental protectioncomparative analysisevolutionary economicspath concept.
spellingShingle Klaus Fichter
Jens Clausen
Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
Journal of Innovation Management
innovation
diffusion of innovations
sustainable development
environmental protection
comparative analysis
evolutionary economics
path concept.
title Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
title_full Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
title_fullStr Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
title_full_unstemmed Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
title_short Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
title_sort diffusion dynamics of sustainable innovation insights on diffusion patterns based on the analysis of 100 sustainable product and service innovations
topic innovation
diffusion of innovations
sustainable development
environmental protection
comparative analysis
evolutionary economics
path concept.
url https://journalsojs3.fe.up.pt/index.php/jim/article/view/371
work_keys_str_mv AT klausfichter diffusiondynamicsofsustainableinnovationinsightsondiffusionpatternsbasedontheanalysisof100sustainableproductandserviceinnovations
AT jensclausen diffusiondynamicsofsustainableinnovationinsightsondiffusionpatternsbasedontheanalysisof100sustainableproductandserviceinnovations