Communication and PR in crisis situations

Communication and PR in crisis situations

Nowadays, more than ever, society is a genuine environment for conducting organizational identity and image. Organizational identity proves to be a central element of the activities and organizational strategies. However, organizations can not hide behind images and brands of its own portfolio. If t...

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Bibliographic Details
Main Authors: Claudia Elena PAICU, Laurențiu Gabriel FRÂNCU
Format: Article
Language:English
Published: General Association of Economists from Romania 2016-09-01
Series:Theoretical and Applied Economics
Subjects:
communication
public relations
organizational branding
image crisis
competitiveness
Online Access: http://store.ectap.ro/articole/1220.pdf

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