TV Sports Viewers – Who Are They?
This article reports on empirical data from Norway which indicates that popular sports contests are also popular TV programmes. Individual sports, such as biathlon and cross-country skiing headed the popularity list, while football and ski-jumping came joint third. However, although football (only)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2008-04-01
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| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/nor-2017-0164 |
| _version_ | 1797712530122997760 |
|---|---|
| author | Solberg Harry Arne Hammervold Randi |
| author_facet | Solberg Harry Arne Hammervold Randi |
| author_sort | Solberg Harry Arne |
| collection | DOAJ |
| description | This article reports on empirical data from Norway which indicates that popular sports contests are also popular TV programmes. Individual sports, such as biathlon and cross-country skiing headed the popularity list, while football and ski-jumping came joint third. However, although football (only) came third, a higher proportion of football fans were willing to pay for watching it on TV than fans of other sports. This can explain why football has been the most successful sport pay-TV in Europe. Those interested in football were more interested in cultivating their favourite teams/athletes than fans of other sports. The analysis also indicates that the uncertainty of outcome is not as important for peoples’ interest in sport as the literature in sport economics has argued. |
| first_indexed | 2024-03-12T07:23:07Z |
| format | Article |
| id | doaj.art-3f0e48a7c4ab4c6fa6e571eed2310e60 |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-03-12T07:23:07Z |
| publishDate | 2008-04-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-3f0e48a7c4ab4c6fa6e571eed2310e602023-09-02T22:16:45ZengSciendoNordicom Review2001-51192008-04-012919511010.1515/nor-2017-0164TV Sports Viewers – Who Are They?Solberg Harry Arne0Hammervold Randi1Dr. Philos., Professor, Sør-Trøndelag University College, Trondheim Business School, Jonsvannsveien 82, NO-7004 Trondheim, NorwayDr. Scient., Associate Professor Sør-Trøndelag University College, Trondheim Business School, Jonsvannsveien 82, NO-7004 Trondheim, NorwayThis article reports on empirical data from Norway which indicates that popular sports contests are also popular TV programmes. Individual sports, such as biathlon and cross-country skiing headed the popularity list, while football and ski-jumping came joint third. However, although football (only) came third, a higher proportion of football fans were willing to pay for watching it on TV than fans of other sports. This can explain why football has been the most successful sport pay-TV in Europe. Those interested in football were more interested in cultivating their favourite teams/athletes than fans of other sports. The analysis also indicates that the uncertainty of outcome is not as important for peoples’ interest in sport as the literature in sport economics has argued.https://doi.org/10.1515/nor-2017-0164interest in tv sportswillingness to payuncertainty of outcomeindividual sportsteam sports |
| spellingShingle | Solberg Harry Arne Hammervold Randi TV Sports Viewers – Who Are They? Nordicom Review interest in tv sports willingness to pay uncertainty of outcome individual sports team sports |
| title | TV Sports Viewers – Who Are They? |
| title_full | TV Sports Viewers – Who Are They? |
| title_fullStr | TV Sports Viewers – Who Are They? |
| title_full_unstemmed | TV Sports Viewers – Who Are They? |
| title_short | TV Sports Viewers – Who Are They? |
| title_sort | tv sports viewers who are they |
| topic | interest in tv sports willingness to pay uncertainty of outcome individual sports team sports |
| url | https://doi.org/10.1515/nor-2017-0164 |
| work_keys_str_mv | AT solbergharryarne tvsportsviewerswhoarethey AT hammervoldrandi tvsportsviewerswhoarethey |