STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG
7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2022-10-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7490 |
| _version_ | 1797937027606380544 |
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| author | Yossy Inka Febriani Siswahyudianto Siswahyudianto |
| author_facet | Yossy Inka Febriani Siswahyudianto Siswahyudianto |
| author_sort | Yossy Inka Febriani |
| collection | DOAJ |
| description |
7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative research where data collection obtained from interview techniques and direct observation into the business. Results of this study indicate that implementation of 7P’ marketing mix strategy contributes to fluctuative number of sales. It is necessary to evaluate every aspect of marketing strategy that has been implemented so that it continues to development of innovating products and increasing of the business competitiveness.
Keywords: Marketing Strategy, 7P Marketing Mix, Total Sales
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| first_indexed | 2024-04-10T18:39:24Z |
| format | Article |
| id | doaj.art-3f1984b39b484f7c87e627fe99c12ba9 |
| institution | Directory Open Access Journal |
| issn | 2502-2385 2723-469X |
| language | English |
| last_indexed | 2024-04-10T18:39:24Z |
| publishDate | 2022-10-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj.art-3f1984b39b484f7c87e627fe99c12ba92023-02-01T19:30:47ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2022-10-0115310.35508/jom.v15i3.7490STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNGYossy Inka Febriani0Siswahyudianto Siswahyudianto1Program Studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung - IndonesiaProgram Studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung - Indonesia 7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative research where data collection obtained from interview techniques and direct observation into the business. Results of this study indicate that implementation of 7P’ marketing mix strategy contributes to fluctuative number of sales. It is necessary to evaluate every aspect of marketing strategy that has been implemented so that it continues to development of innovating products and increasing of the business competitiveness. Keywords: Marketing Strategy, 7P Marketing Mix, Total Sales https://ejurnal.undana.ac.id/index.php/JEM/article/view/7490 |
| spellingShingle | Yossy Inka Febriani Siswahyudianto Siswahyudianto STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG Journal of Management Small and Medium Enterprises (SME's) |
| title | STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG |
| title_full | STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG |
| title_fullStr | STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG |
| title_full_unstemmed | STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG |
| title_short | STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG |
| title_sort | strategi pemasaran dalam meningkatkan jumlah penjualan pada home industry suiip desa karangrejo kabupaten tulungagung |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7490 |
| work_keys_str_mv | AT yossyinkafebriani strategipemasarandalammeningkatkanjumlahpenjualanpadahomeindustrysuiipdesakarangrejokabupatentulungagung AT siswahyudiantosiswahyudianto strategipemasarandalammeningkatkanjumlahpenjualanpadahomeindustrysuiipdesakarangrejokabupatentulungagung |