The many obstacles to effective giving

When people donate, they rarely give to the charities that do the most good per dollar. Why is this? One possibility is that they do not know how to give effectively. Another possibility is that they are not motivated to do so. Across six tasks (Studies 1a, 1b), we found support for both explanation...

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Main Authors: Lucius Caviola, Stefan Schubert, Jason Nemirow
Format: Article
Language:English
Published: Cambridge University Press 2020-03-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500007312/type/journal_article
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author Lucius Caviola
Stefan Schubert
Jason Nemirow
author_facet Lucius Caviola
Stefan Schubert
Jason Nemirow
author_sort Lucius Caviola
collection DOAJ
description When people donate, they rarely give to the charities that do the most good per dollar. Why is this? One possibility is that they do not know how to give effectively. Another possibility is that they are not motivated to do so. Across six tasks (Studies 1a, 1b), we found support for both explanations. Among lay donors, we observed multiple misconceptions—regarding disaster relief, overhead costs, donation splitting, and the relative effectiveness of local and foreign charities—that reduced the effectiveness of their giving. Similarly, we found that they were unfamiliar with the most effective charities (Studies 2a, 2b). Debunking these misconceptions and informing people about effectiveness boosted effective donations; however, a portion of lay donors continued to give ineffectively to satisfy their personal preferences. By contrast, a sample of self-identified effective altruists gave effectively across all tasks. They exhibited none of the misconceptions that we observed among lay donors and overwhelmingly favored the most effective option in their choice set (Study 3). Taken together, our studies imply that donors need to be both informed and motivated to give effectively on a consistent basis.
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spelling doaj.art-3f3ecfbfc6244768b3e579cd7938683b2023-09-03T14:02:50ZengCambridge University PressJudgment and Decision Making1930-29752020-03-011515917210.1017/S1930297500007312The many obstacles to effective givingLucius Caviola0https://orcid.org/0000-0003-4302-5884Stefan Schubert1Jason Nemirow2University of Oxford and Harvard UniversityUniversity of OxfordHarvard UniversityWhen people donate, they rarely give to the charities that do the most good per dollar. Why is this? One possibility is that they do not know how to give effectively. Another possibility is that they are not motivated to do so. Across six tasks (Studies 1a, 1b), we found support for both explanations. Among lay donors, we observed multiple misconceptions—regarding disaster relief, overhead costs, donation splitting, and the relative effectiveness of local and foreign charities—that reduced the effectiveness of their giving. Similarly, we found that they were unfamiliar with the most effective charities (Studies 2a, 2b). Debunking these misconceptions and informing people about effectiveness boosted effective donations; however, a portion of lay donors continued to give ineffectively to satisfy their personal preferences. By contrast, a sample of self-identified effective altruists gave effectively across all tasks. They exhibited none of the misconceptions that we observed among lay donors and overwhelmingly favored the most effective option in their choice set (Study 3). Taken together, our studies imply that donors need to be both informed and motivated to give effectively on a consistent basis.https://www.cambridge.org/core/product/identifier/S1930297500007312/type/journal_articlecharitable givingeffective altruismprosocial behaviormisconceptionspreferences
spellingShingle Lucius Caviola
Stefan Schubert
Jason Nemirow
The many obstacles to effective giving
Judgment and Decision Making
charitable giving
effective altruism
prosocial behavior
misconceptions
preferences
title The many obstacles to effective giving
title_full The many obstacles to effective giving
title_fullStr The many obstacles to effective giving
title_full_unstemmed The many obstacles to effective giving
title_short The many obstacles to effective giving
title_sort many obstacles to effective giving
topic charitable giving
effective altruism
prosocial behavior
misconceptions
preferences
url https://www.cambridge.org/core/product/identifier/S1930297500007312/type/journal_article
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