PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/463 |
| _version_ | 1797244195798253568 |
|---|---|
| author | I. Kogotkova A. Mekhtieva |
| author_facet | I. Kogotkova A. Mekhtieva |
| author_sort | I. Kogotkova |
| collection | DOAJ |
| description | The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems. |
| first_indexed | 2024-03-08T04:24:10Z |
| format | Article |
| id | doaj.art-3f5a3bdd3762424cb23aa13a626e8f01 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:07:09Z |
| publishDate | 2016-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-3f5a3bdd3762424cb23aa13a626e8f012024-03-26T14:22:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-11-010117578463PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANYI. Kogotkova0A. Mekhtieva1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.https://vestnik.guu.ru/jour/article/view/463constructionmarketing activityimprovement of marketing activitiesmarketing specifics of the russian construction industry |
| spellingShingle | I. Kogotkova A. Mekhtieva PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY Вестник университета construction marketing activity improvement of marketing activities marketing specifics of the russian construction industry |
| title | PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY |
| title_full | PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY |
| title_fullStr | PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY |
| title_full_unstemmed | PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY |
| title_short | PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY |
| title_sort | perfection of marketing activity for a construction company |
| topic | construction marketing activity improvement of marketing activities marketing specifics of the russian construction industry |
| url | https://vestnik.guu.ru/jour/article/view/463 |
| work_keys_str_mv | AT ikogotkova perfectionofmarketingactivityforaconstructioncompany AT amekhtieva perfectionofmarketingactivityforaconstructioncompany |