The Scientific and Methodological Provision of the Formation of a Consumer Relationship Management System in the Digital Space
One of the modern challenges of the organization of marketing activities is the rapid development of digital technologies and information systems as effective tools for promoting products and e-commerce. Therefore, enterprises pay considerable attention to the technological component of business dig...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-09-01
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Series: | Bìznes Inform |
Subjects: | |
Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-9_0-pages-331_345.pdf |