The Scientific and Methodological Provision of the Formation of a Consumer Relationship Management System in the Digital Space

The Scientific and Methodological Provision of the Formation of a Consumer Relationship Management System in the Digital Space

One of the modern challenges of the organization of marketing activities is the rapid development of digital technologies and information systems as effective tools for promoting products and e-commerce. Therefore, enterprises pay considerable attention to the technological component of business dig...

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Bibliographic Details
Main Authors: Trushkina Nataliia V., Patlachuk Tamila V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2023-09-01
Series:Bìznes Inform
Subjects:
economic entity
types of economic activity
logistics management
marketing management
marketing of partnership relationships
customer focus
consumer service
loyalty
logistics service
customer interaction
customer engagement
customer experience
customer relationship management
consumer relationship management system
crm system
digital transformation
digital technologies
information systems
digital space.
Online Access:https://www.business-inform.net/export_pdf/business-inform-2023-9_0-pages-331_345.pdf

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https://www.business-inform.net/export_pdf/business-inform-2023-9_0-pages-331_345.pdf

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