Associativism in nursing, public communication, and interaction with the media
ABSTRACT Objective: To describe the processes of producing messages and interacting with the media by professional nursing associations. Methods: Qualitative, descriptive study based on semi-structured interviews with managers of five professional nursing associations in Portugal. The data were su...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Brasileira de Enfermagem
2021-05-01
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| Series: | Revista Brasileira de Enfermagem |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-71672021001200210&tlng=en |
| _version_ | 1818987990477701120 |
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| author | Rodrigo José Martins Cardoso Fernando António Dias Zamith Silva João Manuel Garcia Nascimento Graveto |
| author_facet | Rodrigo José Martins Cardoso Fernando António Dias Zamith Silva João Manuel Garcia Nascimento Graveto |
| author_sort | Rodrigo José Martins Cardoso |
| collection | DOAJ |
| description | ABSTRACT Objective: To describe the processes of producing messages and interacting with the media by professional nursing associations. Methods: Qualitative, descriptive study based on semi-structured interviews with managers of five professional nursing associations in Portugal. The data were subjected to thematic content analysis. Results: Regulatory and union associations use public relations services and refer more strategies for interacting with journalists. Professional specialization associations interact less frequently and prefer social media for publishing their messages. Voluntary work and the reduced professionalization of the communication of specialized associations favors a nursing retraction stance towards the media. Final considerations: Organizational and cultural factors may help to explain nursing’s limited access to the media. The use of renewal, cooperation, and education strategies will help overcome some of the limitations experienced by these associations. |
| first_indexed | 2024-12-20T19:15:28Z |
| format | Article |
| id | doaj.art-3f6ab169949140a291b55c399304cab7 |
| institution | Directory Open Access Journal |
| issn | 1984-0446 |
| language | English |
| last_indexed | 2024-12-20T19:15:28Z |
| publishDate | 2021-05-01 |
| publisher | Associação Brasileira de Enfermagem |
| record_format | Article |
| series | Revista Brasileira de Enfermagem |
| spelling | doaj.art-3f6ab169949140a291b55c399304cab72022-12-21T19:29:07ZengAssociação Brasileira de EnfermagemRevista Brasileira de Enfermagem1984-04462021-05-0174suppl 510.1590/0034-7167-2020-0456Associativism in nursing, public communication, and interaction with the mediaRodrigo José Martins Cardosohttps://orcid.org/0000-0003-4500-7735Fernando António Dias Zamith Silvahttps://orcid.org/0000-0002-9118-2289João Manuel Garcia Nascimento Gravetohttps://orcid.org/0000-0001-6974-9421ABSTRACT Objective: To describe the processes of producing messages and interacting with the media by professional nursing associations. Methods: Qualitative, descriptive study based on semi-structured interviews with managers of five professional nursing associations in Portugal. The data were subjected to thematic content analysis. Results: Regulatory and union associations use public relations services and refer more strategies for interacting with journalists. Professional specialization associations interact less frequently and prefer social media for publishing their messages. Voluntary work and the reduced professionalization of the communication of specialized associations favors a nursing retraction stance towards the media. Final considerations: Organizational and cultural factors may help to explain nursing’s limited access to the media. The use of renewal, cooperation, and education strategies will help overcome some of the limitations experienced by these associations.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-71672021001200210&tlng=enNursingNursing SocietiesLabor UnionsProfessional Standardization OrganizationsMass Media |
| spellingShingle | Rodrigo José Martins Cardoso Fernando António Dias Zamith Silva João Manuel Garcia Nascimento Graveto Associativism in nursing, public communication, and interaction with the media Revista Brasileira de Enfermagem Nursing Nursing Societies Labor Unions Professional Standardization Organizations Mass Media |
| title | Associativism in nursing, public communication, and interaction with the media |
| title_full | Associativism in nursing, public communication, and interaction with the media |
| title_fullStr | Associativism in nursing, public communication, and interaction with the media |
| title_full_unstemmed | Associativism in nursing, public communication, and interaction with the media |
| title_short | Associativism in nursing, public communication, and interaction with the media |
| title_sort | associativism in nursing public communication and interaction with the media |
| topic | Nursing Nursing Societies Labor Unions Professional Standardization Organizations Mass Media |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-71672021001200210&tlng=en |
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