Pricing strategy for work and services of transportation company
Competitive pressures and economic turbulence increase the need to find new ways to maintain a stable financial position. This task is also faced by the railway transport and makes transport companies look for new markets for new works and services. The article considers the market of track structur...
Main Authors: | , |
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Format: | Article |
Language: | English |
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EDP Sciences
2023-01-01
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Series: | E3S Web of Conferences |
Subjects: | |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/13/e3sconf_ersme2023_05019.pdf |
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author | Shkurina L. Maskaeva E. |
author_facet | Shkurina L. Maskaeva E. |
author_sort | Shkurina L. |
collection | DOAJ |
description | Competitive pressures and economic turbulence increase the need to find new ways to maintain a stable financial position. This task is also faced by the railway transport and makes transport companies look for new markets for new works and services. The article considers the market of track structure maintenance services and reveals the factors that influence the volume of this market. The authors of the article consider the pricing policy for track structure maintenance services. Based on the analysis of competitors’ prices and the pricing policy pursued by the infrastructure directorate, an approach to the formation of the pricing strategy in this market segment is proposed. |
first_indexed | 2024-04-09T19:06:47Z |
format | Article |
id | doaj.art-3f80804c4593452980011dce7a4d8623 |
institution | Directory Open Access Journal |
issn | 2267-1242 |
language | English |
last_indexed | 2024-04-09T19:06:47Z |
publishDate | 2023-01-01 |
publisher | EDP Sciences |
record_format | Article |
series | E3S Web of Conferences |
spelling | doaj.art-3f80804c4593452980011dce7a4d86232023-04-07T08:57:53ZengEDP SciencesE3S Web of Conferences2267-12422023-01-013760501910.1051/e3sconf/202337605019e3sconf_ersme2023_05019Pricing strategy for work and services of transportation companyShkurina L.0Maskaeva E.1Russian University of TransportRussian University of TransportCompetitive pressures and economic turbulence increase the need to find new ways to maintain a stable financial position. This task is also faced by the railway transport and makes transport companies look for new markets for new works and services. The article considers the market of track structure maintenance services and reveals the factors that influence the volume of this market. The authors of the article consider the pricing policy for track structure maintenance services. Based on the analysis of competitors’ prices and the pricing policy pursued by the infrastructure directorate, an approach to the formation of the pricing strategy in this market segment is proposed.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/13/e3sconf_ersme2023_05019.pdfcurrent track maintenancecost method of pricingprice offerspricing strategy |
spellingShingle | Shkurina L. Maskaeva E. Pricing strategy for work and services of transportation company E3S Web of Conferences current track maintenance cost method of pricing price offers pricing strategy |
title | Pricing strategy for work and services of transportation company |
title_full | Pricing strategy for work and services of transportation company |
title_fullStr | Pricing strategy for work and services of transportation company |
title_full_unstemmed | Pricing strategy for work and services of transportation company |
title_short | Pricing strategy for work and services of transportation company |
title_sort | pricing strategy for work and services of transportation company |
topic | current track maintenance cost method of pricing price offers pricing strategy |
url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/13/e3sconf_ersme2023_05019.pdf |
work_keys_str_mv | AT shkurinal pricingstrategyforworkandservicesoftransportationcompany AT maskaevae pricingstrategyforworkandservicesoftransportationcompany |