Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry

The continuously occurring problems of forest depletion have resulted in the deforestation of countries and climate change. In order to resolve this problem, the development of innovative wood substitutes is essential. This research strives to develop a model for innovative wood substitutes for the...

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Main Authors: Tawee Anuntaruttana, Taweesak Roopsing
Format: Article
Language:English
Published: Elsevier 2020-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/6/1/17
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author Tawee Anuntaruttana
Taweesak Roopsing
author_facet Tawee Anuntaruttana
Taweesak Roopsing
author_sort Tawee Anuntaruttana
collection DOAJ
description The continuously occurring problems of forest depletion have resulted in the deforestation of countries and climate change. In order to resolve this problem, the development of innovative wood substitutes is essential. This research strives to develop a model for innovative wood substitutes for the sustainable growth of the Thai wood substitution industry. Qualitative and quantitative studies were employed to collect data through interviews and questionnaires. The subjects in this study included 500 entrepreneurs from the timber, lumber, and wood substitution industries. The results showed that the model for innovative wood substitutes for the sustainable growth of the Thai wood substitution industry consists of four main components, i.e., (1) customer orientation; (2) innovation and technology; (3) research and development; and (4) resources. The focus group results revealed that the developed structural equation model simulation passed the criteria of the data model fit evaluation with a chi-squared probability level (<i>p</i>) of 0.274, CMIN/DF = 1.071, goodness of fit index (GFI) = 0.969, and root mean square error of approximation (RMSEA) = 0.012.
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spelling doaj.art-3f8357da69704f1f9e0308249d76c6922023-10-02T01:45:27ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312020-03-01611710.3390/joitmc6010017joitmc6010017Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution IndustryTawee Anuntaruttana0Taweesak Roopsing1Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok, 1518 Pracharat 1 Road, Wongsawang, Bangsue, Bangkok 10800, ThailandFaculty of Business Administration, King Mongkut’s University of Technology North Bangkok, 1518 Pracharat 1 Road, Wongsawang, Bangsue, Bangkok 10800, ThailandThe continuously occurring problems of forest depletion have resulted in the deforestation of countries and climate change. In order to resolve this problem, the development of innovative wood substitutes is essential. This research strives to develop a model for innovative wood substitutes for the sustainable growth of the Thai wood substitution industry. Qualitative and quantitative studies were employed to collect data through interviews and questionnaires. The subjects in this study included 500 entrepreneurs from the timber, lumber, and wood substitution industries. The results showed that the model for innovative wood substitutes for the sustainable growth of the Thai wood substitution industry consists of four main components, i.e., (1) customer orientation; (2) innovation and technology; (3) research and development; and (4) resources. The focus group results revealed that the developed structural equation model simulation passed the criteria of the data model fit evaluation with a chi-squared probability level (<i>p</i>) of 0.274, CMIN/DF = 1.071, goodness of fit index (GFI) = 0.969, and root mean square error of approximation (RMSEA) = 0.012.https://www.mdpi.com/2199-8531/6/1/17innovativewood substitutesustainableindustrystructural equation model
spellingShingle Tawee Anuntaruttana
Taweesak Roopsing
Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry
Journal of Open Innovation: Technology, Market and Complexity
innovative
wood substitute
sustainable
industry
structural equation model
title Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry
title_full Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry
title_fullStr Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry
title_full_unstemmed Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry
title_short Model Development of Innovative Wood Substitutes for the Sustainable Growth of the Thai Wood Substitution Industry
title_sort model development of innovative wood substitutes for the sustainable growth of the thai wood substitution industry
topic innovative
wood substitute
sustainable
industry
structural equation model
url https://www.mdpi.com/2199-8531/6/1/17
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