| Summary: | In this age of social media, people want to be famous and get more attention. However, some people put their hope in social media to solve their problems by using the characteristics of social media to speak out for themselves or their groups. In this paper, we use Roland Barthes’ theory of situation and content to analyze the case of Li Jinglei. This research would be helpful for people to understand how the articles, in this case, attracted readers’ attention from the perspective of form and content. This paper found that by using Roland Barthes’ theory to analyse online tweets can help people find universal laws on how to get people attention and speak for themselves.
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