Tourism demand forecasting and tourists’ search behavior: evidence from segmented Baidu search volume

Given the importance of web search volume for reflecting tourists' preferences for certain tourism services and destinations, incorporating these data into forecasting models can significantly improve forecasting performance. This study enriches the literature on tourism demand forecasting and...

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Bibliographic Details
Main Authors: Yifan Yang, Ju'e Guo, Shaolong Sun
Format: Article
Language:English
Published: KeAi Communications Co. Ltd. 2021-12-01
Series:Data Science and Management
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S266676492100028X