Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences

In the last years, interactive exhibitions based on digital technologies have become widely common, thanks to their flexibility and effectiveness in engaging visitors and creating memorable experiences. One of the topics in which digital technologies can be particularly effective is the communicatio...

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Main Authors: Elena Spadoni, Sara Porro, Monica Bordegoni, Ilaria Arosio, Laura Barbalini, Marina Carulli
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Heritage
Subjects:
Online Access:https://www.mdpi.com/2571-9408/5/3/71
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author Elena Spadoni
Sara Porro
Monica Bordegoni
Ilaria Arosio
Laura Barbalini
Marina Carulli
author_facet Elena Spadoni
Sara Porro
Monica Bordegoni
Ilaria Arosio
Laura Barbalini
Marina Carulli
author_sort Elena Spadoni
collection DOAJ
description In the last years, interactive exhibitions based on digital technologies have become widely common, thanks to their flexibility and effectiveness in engaging visitors and creating memorable experiences. One of the topics in which digital technologies can be particularly effective is the communication of abstract concepts that are difficult for the human mind to imagine. An emblematic example is the astronomy discipline, which requires us to imagine and understand phenomena far away from our everyday life. In this paper, the authors present a research project, MARSS, in which digital technologies are used effectively to enhance the Users’ Experience of the Museo Astronomico di Brera located in Milan. Specifically, the MARSS project aims at designing and developing a new digital journey inside the museum to allow different categories of visitors to enjoy the exhibition in an engaging and interactive way. The paper presents the design and development phases of the experience and its evaluation with users. The results of the evaluation indicate that the digital interactive experience is appreciated by users and is successful in translating the content of high scientific value into more engaging and easily understandable elements.
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spelling doaj.art-3fac7b89cfb24f17bb32eeab518a32bd2023-11-23T16:31:48ZengMDPI AGHeritage2571-94082022-06-01531370139410.3390/heritage5030071Augmented Reality to Engage Visitors of Science Museums through Interactive ExperiencesElena Spadoni0Sara Porro1Monica Bordegoni2Ilaria Arosio3Laura Barbalini4Marina Carulli5Department of Design, Politecnico di Milano, 20158 Milano, ItalyDepartment of Mechanical Engineering, Politecnico di Milano, 20156 Milano, ItalyDepartment of Mechanical Engineering, Politecnico di Milano, 20156 Milano, ItalyINAF-Osservatorio Astronomico di Brera, 20121 Milano, ItalyINAF-Osservatorio Astronomico di Brera, 20121 Milano, ItalyDepartment of Mechanical Engineering, Politecnico di Milano, 20156 Milano, ItalyIn the last years, interactive exhibitions based on digital technologies have become widely common, thanks to their flexibility and effectiveness in engaging visitors and creating memorable experiences. One of the topics in which digital technologies can be particularly effective is the communication of abstract concepts that are difficult for the human mind to imagine. An emblematic example is the astronomy discipline, which requires us to imagine and understand phenomena far away from our everyday life. In this paper, the authors present a research project, MARSS, in which digital technologies are used effectively to enhance the Users’ Experience of the Museo Astronomico di Brera located in Milan. Specifically, the MARSS project aims at designing and developing a new digital journey inside the museum to allow different categories of visitors to enjoy the exhibition in an engaging and interactive way. The paper presents the design and development phases of the experience and its evaluation with users. The results of the evaluation indicate that the digital interactive experience is appreciated by users and is successful in translating the content of high scientific value into more engaging and easily understandable elements.https://www.mdpi.com/2571-9408/5/3/71science museumscultural heritageinteractive exhibitionsuser experienceextended realityaugmented reality
spellingShingle Elena Spadoni
Sara Porro
Monica Bordegoni
Ilaria Arosio
Laura Barbalini
Marina Carulli
Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences
Heritage
science museums
cultural heritage
interactive exhibitions
user experience
extended reality
augmented reality
title Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences
title_full Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences
title_fullStr Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences
title_full_unstemmed Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences
title_short Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences
title_sort augmented reality to engage visitors of science museums through interactive experiences
topic science museums
cultural heritage
interactive exhibitions
user experience
extended reality
augmented reality
url https://www.mdpi.com/2571-9408/5/3/71
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