The development of cultural event strategy: Swot analysis and QSPM approach
n order to support the Banyuwangi Rebound Movement, Pondoknongko Village Government has launched an Economic and Tourism Improvement Program in 2022 through the Pondoknongko Festival Event. The purpose of this research is to: find out the management of the Pondoknongko Festival event; identify poten...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Universitas Islam Malang
2023-08-01
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| Series: | Jurnal Inovasi Ilmu Sosial dan Politik |
| Subjects: | |
| Online Access: | https://riset.unisma.ac.id/index.php/JISoP/article/view/20035 |
| _version_ | 1797673231882125312 |
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| author | Muhamad Ari Perdana Putu Ngurah Rusmawan Inno Cahyaning Tyas Ayu Wanda Febrian |
| author_facet | Muhamad Ari Perdana Putu Ngurah Rusmawan Inno Cahyaning Tyas Ayu Wanda Febrian |
| author_sort | Muhamad Ari Perdana |
| collection | DOAJ |
| description | n order to support the Banyuwangi Rebound Movement, Pondoknongko Village Government has launched an Economic and Tourism Improvement Program in 2022 through the Pondoknongko Festival Event. The purpose of this research is to: find out the management of the Pondoknongko Festival event; identify potential cultural tourism attractions; identify internal and external factors for the development of cultural tourism events; and determine the priority order of alternative strategies for developing cultural tourism events in Pondoknongko Village. This study used a descriptive research method with a mixed-method approach, exploratory sequential design model. The analysis technique used is Internal External (IE) Matrix, Strengths, Weaknesses, Opportunities, Threats (SWOT) Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results showed that the Pondoknongko Festival Event Management had been well implemented starting from the research stage, design, planning, coordination, to the evaluation stage; Pondoknongko Village has a variety of potential cultural tourism attractions that can be developed and packaged as cultural tourism event activities; the position of the development of cultural tourism events is in cell IV grow and build and 10 alternative strategies have been formulated with a priority strategy that can be applied is to arrange tour packages that are integrated with cultural tourism events in Pondoknongko Village. |
| first_indexed | 2024-03-11T21:41:31Z |
| format | Article |
| id | doaj.art-3fafe5d0c3c548cb96558c34eb61bc67 |
| institution | Directory Open Access Journal |
| issn | 2656-1565 2656-8209 |
| language | English |
| last_indexed | 2024-03-11T21:41:31Z |
| publishDate | 2023-08-01 |
| publisher | LPPM Universitas Islam Malang |
| record_format | Article |
| series | Jurnal Inovasi Ilmu Sosial dan Politik |
| spelling | doaj.art-3fafe5d0c3c548cb96558c34eb61bc672023-09-26T13:00:06ZengLPPM Universitas Islam MalangJurnal Inovasi Ilmu Sosial dan Politik2656-15652656-82092023-08-0151647610.33474/jisop.v5i1.2003517586The development of cultural event strategy: Swot analysis and QSPM approachMuhamad Ari Perdana0Putu Ngurah Rusmawan1Inno Cahyaning Tyas2Ayu Wanda Febrian3Politeknik Negeri BanyuwangiPoliteknik Negeri BanyuwangiPoliteknik Negeri BanyuwangiPoliteknik Negeri Banyuwangin order to support the Banyuwangi Rebound Movement, Pondoknongko Village Government has launched an Economic and Tourism Improvement Program in 2022 through the Pondoknongko Festival Event. The purpose of this research is to: find out the management of the Pondoknongko Festival event; identify potential cultural tourism attractions; identify internal and external factors for the development of cultural tourism events; and determine the priority order of alternative strategies for developing cultural tourism events in Pondoknongko Village. This study used a descriptive research method with a mixed-method approach, exploratory sequential design model. The analysis technique used is Internal External (IE) Matrix, Strengths, Weaknesses, Opportunities, Threats (SWOT) Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results showed that the Pondoknongko Festival Event Management had been well implemented starting from the research stage, design, planning, coordination, to the evaluation stage; Pondoknongko Village has a variety of potential cultural tourism attractions that can be developed and packaged as cultural tourism event activities; the position of the development of cultural tourism events is in cell IV grow and build and 10 alternative strategies have been formulated with a priority strategy that can be applied is to arrange tour packages that are integrated with cultural tourism events in Pondoknongko Village.https://riset.unisma.ac.id/index.php/JISoP/article/view/20035event tourismculture tourismswotqspm |
| spellingShingle | Muhamad Ari Perdana Putu Ngurah Rusmawan Inno Cahyaning Tyas Ayu Wanda Febrian The development of cultural event strategy: Swot analysis and QSPM approach Jurnal Inovasi Ilmu Sosial dan Politik event tourism culture tourism swot qspm |
| title | The development of cultural event strategy: Swot analysis and QSPM approach |
| title_full | The development of cultural event strategy: Swot analysis and QSPM approach |
| title_fullStr | The development of cultural event strategy: Swot analysis and QSPM approach |
| title_full_unstemmed | The development of cultural event strategy: Swot analysis and QSPM approach |
| title_short | The development of cultural event strategy: Swot analysis and QSPM approach |
| title_sort | development of cultural event strategy swot analysis and qspm approach |
| topic | event tourism culture tourism swot qspm |
| url | https://riset.unisma.ac.id/index.php/JISoP/article/view/20035 |
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