The Song #2019GantiPresiden and Political Communication in Simulacra Analysis

This research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new pre...

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Main Authors: Dani Fadillah, Jian Chang
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2021-07-01
Series:Jurnal Aspikom
Subjects:
Online Access:http://jurnalaspikom.org/index.php/aspikom/article/view/935
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author Dani Fadillah
Jian Chang
author_facet Dani Fadillah
Jian Chang
author_sort Dani Fadillah
collection DOAJ
description This research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new president. The Hashtag #2019GantiPresiden became a medium of communication to convey political messages from political actors and those interested in the Indonesian presidential elections in 2019. Qualitative method was used in the drafting of this paper by collecting data relating to the topic of discussion and then using the Simulacra logic initiated by Jean Baudrillard in data analysis. The study concluded that in 2019, the #2019GantiPresiden hashtags showed the world that a voice on social media could become a great mass power in the real world.
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spelling doaj.art-3fcb18c0f6d840739ebf67c6be5725db2022-12-22T02:14:24ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092021-07-016229230210.24329/aspikom.v6i2.935230The Song #2019GantiPresiden and Political Communication in Simulacra AnalysisDani Fadillah0Jian Chang1Universitas Ahmad DahlanNanjing Normal UniversityThis research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new president. The Hashtag #2019GantiPresiden became a medium of communication to convey political messages from political actors and those interested in the Indonesian presidential elections in 2019. Qualitative method was used in the drafting of this paper by collecting data relating to the topic of discussion and then using the Simulacra logic initiated by Jean Baudrillard in data analysis. The study concluded that in 2019, the #2019GantiPresiden hashtags showed the world that a voice on social media could become a great mass power in the real world.http://jurnalaspikom.org/index.php/aspikom/article/view/935hashtagindonesiamusicpolitical communication
spellingShingle Dani Fadillah
Jian Chang
The Song #2019GantiPresiden and Political Communication in Simulacra Analysis
Jurnal Aspikom
hashtag
indonesia
music
political communication
title The Song #2019GantiPresiden and Political Communication in Simulacra Analysis
title_full The Song #2019GantiPresiden and Political Communication in Simulacra Analysis
title_fullStr The Song #2019GantiPresiden and Political Communication in Simulacra Analysis
title_full_unstemmed The Song #2019GantiPresiden and Political Communication in Simulacra Analysis
title_short The Song #2019GantiPresiden and Political Communication in Simulacra Analysis
title_sort song 2019gantipresiden and political communication in simulacra analysis
topic hashtag
indonesia
music
political communication
url http://jurnalaspikom.org/index.php/aspikom/article/view/935
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