Product Innovation Development in The Creative Industries Aren Handicraft in Jember Regency Tutul Village
Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft. Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innov...
Main Authors: | , , , , , , |
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Format: | Article |
Language: | English |
Published: |
LPPM of Narotama University Surabaya
2021-11-01
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Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
Subjects: | |
Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1530 |
Summary: | Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft.
Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innovation development process.
Findings: The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of innovations.
Research limitation/implications: The Research is limited to aren handicraft in Village Tutul Jember.
Practical implications: This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry
Originality/value: This Paper is original
Paper Type: Research paper
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ISSN: | 2597-4750 2597-4785 |