Marketing Strategy by Traditional Craftsmen:
Along with ceramic and glass tableware, lacquerware is a kind of Japanese traditional tableware. However, the demand for lacquerware leans to business customers such as traditional Japanese inns and restaurants, and there is a less demand in consumer markets, except for fine art collectors. The Kawa...
Main Authors: | Ryuta Ishii, Akinori Ono |
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Format: | Article |
Language: | Japanese |
Published: |
Japan Marketing Academy
2021-06-01
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Series: | Maketingu Janaru |
Subjects: | |
Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.036/_html/-char/en |
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