Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
With the deregulation of the coffee there was the need to discuss availability, export and consumption of the product through a perspective encompassing all links in the industrial chain of coffee. The process of commercialization of coffee led to further deepening of the interdependence of the seg...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal Rural do Rio de Janeiro
2009-12-01
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| Series: | Revista IDEAS |
| Subjects: | |
| Online Access: | http://r1.ufrrj.br/cpda/ideas/revistas/v03/n02/IDeAS-v03_n02-Artigo_NIRALDO_PAULO_e_MARLON.pdf |
| _version_ | 1818789562303905792 |
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| author | Niraldo José Ponciano Paulo Marcelo de Souza Marlon Gomes Ney |
| author_facet | Niraldo José Ponciano Paulo Marcelo de Souza Marlon Gomes Ney |
| author_sort | Niraldo José Ponciano |
| collection | DOAJ |
| description | With the deregulation of the coffee there was the need to discuss availability, export and consumption of the product through a perspective encompassing all links in the industrial chain of coffee. The process of commercialization of coffee led to further deepening of the interdependence of the segments of the export industry and the productive sectors. In this sense, it was aimed to analyze the industrial chain of Brazilian coffee after deregulation and its adjustments to meet market demands. Data and information were obtained on the Internet and works precursors. The results showed that the coffee remains one of the most important Brazilian agribusiness. With deregulation, there was instability in prices and adjustments in both prices and the imperfections of the actors in the chain occurred slowly. On the other hand, the market dynamics printed right across the industrial chain of coffee. We have created new niche markets, with emphasis on product differentiation, quality, certification, social responsibility, least harmful to the environment. There was a migration of production to regions with better climatic conditions, Minas Gerais and Espírito Santo. Segment marketing, there has been more emphasis on the formulation of blends aligned to the process of product differentiation to meet the industries and importers. |
| first_indexed | 2024-12-18T14:41:32Z |
| format | Article |
| id | doaj.art-40061dbc407241b19ea58e4879e1aaf6 |
| institution | Directory Open Access Journal |
| issn | 1982-257X 1984-9834 |
| language | Portuguese |
| last_indexed | 2024-12-18T14:41:32Z |
| publishDate | 2009-12-01 |
| publisher | Universidade Federal Rural do Rio de Janeiro |
| record_format | Article |
| series | Revista IDEAS |
| spelling | doaj.art-40061dbc407241b19ea58e4879e1aaf62022-12-21T21:04:23ZporUniversidade Federal Rural do Rio de JaneiroRevista IDEAS1982-257X1984-98342009-12-0132256287Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentaçãoNiraldo José PoncianoPaulo Marcelo de SouzaMarlon Gomes NeyWith the deregulation of the coffee there was the need to discuss availability, export and consumption of the product through a perspective encompassing all links in the industrial chain of coffee. The process of commercialization of coffee led to further deepening of the interdependence of the segments of the export industry and the productive sectors. In this sense, it was aimed to analyze the industrial chain of Brazilian coffee after deregulation and its adjustments to meet market demands. Data and information were obtained on the Internet and works precursors. The results showed that the coffee remains one of the most important Brazilian agribusiness. With deregulation, there was instability in prices and adjustments in both prices and the imperfections of the actors in the chain occurred slowly. On the other hand, the market dynamics printed right across the industrial chain of coffee. We have created new niche markets, with emphasis on product differentiation, quality, certification, social responsibility, least harmful to the environment. There was a migration of production to regions with better climatic conditions, Minas Gerais and Espírito Santo. Segment marketing, there has been more emphasis on the formulation of blends aligned to the process of product differentiation to meet the industries and importers.http://r1.ufrrj.br/cpda/ideas/revistas/v03/n02/IDeAS-v03_n02-Artigo_NIRALDO_PAULO_e_MARLON.pdfCoffeeAgroindustrial ChainMarketingDeregulation. |
| spellingShingle | Niraldo José Ponciano Paulo Marcelo de Souza Marlon Gomes Ney Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação Revista IDEAS Coffee Agroindustrial Chain Marketing Deregulation. |
| title | Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação |
| title_full | Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação |
| title_fullStr | Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação |
| title_full_unstemmed | Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação |
| title_short | Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação |
| title_sort | ajustamentos na cadeia agroindustrial do cafe brasileiro apos a desregulamentacao |
| topic | Coffee Agroindustrial Chain Marketing Deregulation. |
| url | http://r1.ufrrj.br/cpda/ideas/revistas/v03/n02/IDeAS-v03_n02-Artigo_NIRALDO_PAULO_e_MARLON.pdf |
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