Creative conception in the design of awareness advertising campaigns to achieve sustainable development
The goal of the awareness advertising campaigns is to increase the intellectual perception of the society and to alter its orientations and behaviors. The design of such campaigns is the creative production of the designer who expresses their interaction with the intellectual and cultural reality; t...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2021-05-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_136929.html |