Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments
AbstractFlaming discourse is becoming more prevalent worldwide, yet research in this domain is still limited. This study, grounded in Appraisal Theory (AT), aims to explore the strategies employed within flaming discourse, specifically focusing on categories such as social esteem and social sanction...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
|
| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2024.2333601 |
| _version_ | 1797225609756147712 |
|---|---|
| author | Martutik Anang Santoso Abdul Rani Bambang Prastio Ahsani Maulidina |
| author_facet | Martutik Anang Santoso Abdul Rani Bambang Prastio Ahsani Maulidina |
| author_sort | Martutik |
| collection | DOAJ |
| description | AbstractFlaming discourse is becoming more prevalent worldwide, yet research in this domain is still limited. This study, grounded in Appraisal Theory (AT), aims to explore the strategies employed within flaming discourse, specifically focusing on categories such as social esteem and social sanction. The research is centered around analyzing the comments section of an Instagram account owned by an automotive company. Data were collected from comments related to two posts to clarify the quality of the company’s products. The findings show that social esteem is employed to offer critiques of the products, while social sanction is utilized to condemn the actions of the capitalist entity. Across both categories, the most commonly observed strategy is the strategy of affording, which primarily considers the illocutionary context. This is followed by the strategy of flagging, which involves connotation and idiom, and the strategy of provoking, which relies on metaphor. Acknowledging this trend, internet users leverage diverse source domains and readily available lexical elements in their environment. This highlights how the surroundings of Indonesian netizens shape their perspectives during engagement in flaming discourse, integrating multiple meanings. Furthermore, this research suggests further exploration into discussions concerning visual elements in flaming discourse. |
| first_indexed | 2024-04-24T14:11:44Z |
| format | Article |
| id | doaj.art-4051337ab16d424c87fdfbee11599587 |
| institution | Directory Open Access Journal |
| issn | 2331-1983 |
| language | English |
| last_indexed | 2024-04-24T14:11:44Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Arts & Humanities |
| spelling | doaj.art-4051337ab16d424c87fdfbee115995872024-04-03T09:04:36ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832024-12-0111110.1080/23311983.2024.2333601Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram commentsMartutik0Anang Santoso1Abdul Rani2Bambang Prastio3Ahsani Maulidina4Indonesian Language Education, Faculty of Literature, Universitas Negeri Malang, Malang, IndonesiaIndonesian Language Education, Faculty of Literature, Universitas Negeri Malang, Malang, IndonesiaIndonesian Language Education, Faculty of Teacher Training and Education, Universitas Islam Malang, Malang, IndonesiaIndonesian Language Education, Faculty of Literature, Universitas Negeri Malang, Malang, IndonesiaMechanical Engineering of Production and Maintenance, Mechanical Engineering, Politeknik Negeri Malang, Malang, IndonesiaAbstractFlaming discourse is becoming more prevalent worldwide, yet research in this domain is still limited. This study, grounded in Appraisal Theory (AT), aims to explore the strategies employed within flaming discourse, specifically focusing on categories such as social esteem and social sanction. The research is centered around analyzing the comments section of an Instagram account owned by an automotive company. Data were collected from comments related to two posts to clarify the quality of the company’s products. The findings show that social esteem is employed to offer critiques of the products, while social sanction is utilized to condemn the actions of the capitalist entity. Across both categories, the most commonly observed strategy is the strategy of affording, which primarily considers the illocutionary context. This is followed by the strategy of flagging, which involves connotation and idiom, and the strategy of provoking, which relies on metaphor. Acknowledging this trend, internet users leverage diverse source domains and readily available lexical elements in their environment. This highlights how the surroundings of Indonesian netizens shape their perspectives during engagement in flaming discourse, integrating multiple meanings. Furthermore, this research suggests further exploration into discussions concerning visual elements in flaming discourse.https://www.tandfonline.com/doi/10.1080/23311983.2024.2333601Abusive languageAppraisal Theorycyberbullyingdiscoursehate speechsocial media |
| spellingShingle | Martutik Anang Santoso Abdul Rani Bambang Prastio Ahsani Maulidina Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments Cogent Arts & Humanities Abusive language Appraisal Theory cyberbullying discourse hate speech social media |
| title | Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments |
| title_full | Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments |
| title_fullStr | Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments |
| title_full_unstemmed | Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments |
| title_short | Exploring flaming in the discourse of negative judgment: invoked strategies used by Indonesian netizens in Instagram comments |
| title_sort | exploring flaming in the discourse of negative judgment invoked strategies used by indonesian netizens in instagram comments |
| topic | Abusive language Appraisal Theory cyberbullying discourse hate speech social media |
| url | https://www.tandfonline.com/doi/10.1080/23311983.2024.2333601 |
| work_keys_str_mv | AT martutik exploringflaminginthediscourseofnegativejudgmentinvokedstrategiesusedbyindonesiannetizensininstagramcomments AT anangsantoso exploringflaminginthediscourseofnegativejudgmentinvokedstrategiesusedbyindonesiannetizensininstagramcomments AT abdulrani exploringflaminginthediscourseofnegativejudgmentinvokedstrategiesusedbyindonesiannetizensininstagramcomments AT bambangprastio exploringflaminginthediscourseofnegativejudgmentinvokedstrategiesusedbyindonesiannetizensininstagramcomments AT ahsanimaulidina exploringflaminginthediscourseofnegativejudgmentinvokedstrategiesusedbyindonesiannetizensininstagramcomments |