Preferensi Konsumen pada Aktivitas Callback dan Telemarketing di Restoran Cepat Saji
This paper is objected to proposed a model for delivery service at fast food restaurants to measure consumer’s preferences of callback and marketing activities. The model is developed using 4C concept (customer value, customer cost, customer convenience and customer communication). The concepts that...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2013-06-01
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| Series: | ComTech |
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| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2766 |