An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics

[Purpose/Significance] The knowledge payment platform has changed from the knowledge payment to the knowledge service. How the knowledge payment platform elaborates the related concepts of knowledge service has become a new problem that the knowledge service domain pays close attention to, it adds a...

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Main Authors: Wang Zheng, Jia Jingtian, Zhang Junmin, Luo Yifan, Yao Wei
Format: Article
Language:zho
Published: LIS Press 2022-12-01
Series:Zhishi guanli luntan
Subjects:
Online Access:http://kmf.ac.cn/p/320/
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author Wang Zheng
Jia Jingtian
Zhang Junmin
Luo Yifan
Yao Wei
author_facet Wang Zheng
Jia Jingtian
Zhang Junmin
Luo Yifan
Yao Wei
author_sort Wang Zheng
collection DOAJ
description [Purpose/Significance] The knowledge payment platform has changed from the knowledge payment to the knowledge service. How the knowledge payment platform elaborates the related concepts of knowledge service has become a new problem that the knowledge service domain pays close attention to, it adds a new research perspective to the field of knowledge service. [Method/Process] Using the memetics, MAXQDA2020 was used to analyze the managers' discourse data of the knowledge-based pay platform and extract the meta-memes. This paper uses qualitative research method to construct a model of knowledge service discourse system based on memes, and tests the memes in the model. [Results/Conclusion] There are seven memes in the discourse system of knowledge service of knowledge payment platform, including knowledge payment platform, social background, users, knowledge products, services, communication channels and problems, the seven memes consist of 26 sub-memes, which are related to each other. The knowledge payment platform replaces knowledge payment with knowledge service and education, emphasizing users, high-quality content, product delivery and scenario, and they are related to each other. By comparing with the knowledge service of library, we find that both of them emphasize the use of scene and new technology, but there are differences in the description of discourse system and the way of communication.
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spelling doaj.art-405b30268a7f469c92650eba21a52e922023-02-09T03:36:38ZzhoLIS PressZhishi guanli luntan2095-54722022-12-01760010.13266/j.issn.2095-5472.2022.049 An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics Wang ZhengJia JingtianZhang JunminLuo YifanYao Wei[Purpose/Significance] The knowledge payment platform has changed from the knowledge payment to the knowledge service. How the knowledge payment platform elaborates the related concepts of knowledge service has become a new problem that the knowledge service domain pays close attention to, it adds a new research perspective to the field of knowledge service. [Method/Process] Using the memetics, MAXQDA2020 was used to analyze the managers' discourse data of the knowledge-based pay platform and extract the meta-memes. This paper uses qualitative research method to construct a model of knowledge service discourse system based on memes, and tests the memes in the model. [Results/Conclusion] There are seven memes in the discourse system of knowledge service of knowledge payment platform, including knowledge payment platform, social background, users, knowledge products, services, communication channels and problems, the seven memes consist of 26 sub-memes, which are related to each other. The knowledge payment platform replaces knowledge payment with knowledge service and education, emphasizing users, high-quality content, product delivery and scenario, and they are related to each other. By comparing with the knowledge service of library, we find that both of them emphasize the use of scene and new technology, but there are differences in the description of discourse system and the way of communication. http://kmf.ac.cn/p/320/knowledge service
spellingShingle Wang Zheng
Jia Jingtian
Zhang Junmin
Luo Yifan
Yao Wei
An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics
Zhishi guanli luntan
knowledge service
title An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics
title_full An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics
title_fullStr An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics
title_full_unstemmed An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics
title_short An Analysis of the Discourse System of “Knowledge Service”in the Context of“Knowledge Payment”: An Empirical Study Based on Memetics
title_sort analysis of the discourse system of knowledge service in the context of knowledge payment an empirical study based on memetics
topic knowledge service
url http://kmf.ac.cn/p/320/
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