The power of moral words: Loaded language generates framing effects in the extreme dictator game

Understanding whether preferences are sensitive to the frame has been a major topic of debate in the last decades. For example, several works have explored whether the dictator game in the give frame gives rise to a different rate of pro-sociality than the same game in the take frame, leading to mix...

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Main Authors: Valerio Capraro, Andrea Vanzo
Format: Article
Language:English
Published: Cambridge University Press 2019-05-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/19/190107/jdm190107.pdf
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author Valerio Capraro
Andrea Vanzo
author_facet Valerio Capraro
Andrea Vanzo
author_sort Valerio Capraro
collection DOAJ
description Understanding whether preferences are sensitive to the frame has been a major topic of debate in the last decades. For example, several works have explored whether the dictator game in the give frame gives rise to a different rate of pro-sociality than the same game in the take frame, leading to mixed results. Here we contribute to this debate with two experiments. In Study 1 (N=567) we implement an extreme dictator game in which the dictator either gets $0.50 and the recipient gets nothing, or the opposite (i.e., the recipient gets $0.50 and the dictator gets nothing). We experimentally manipulate the words describing the available actions using six terms, from very negative (e.g., stealing) to very positive (e.g., donating) connotations. We find that the rate of pro-sociality is affected by the words used to describe the available actions. In Study 2 (N=221) we ask brand new participants to rate each of the words used in Study 1 from ``extremely wrong'' to ``extremely right''. We find that these moral judgments can explain the framing effect in Study 1. In sum, our studies provide evidence that framing effects in an extreme Dictator game can be generated using morally loaded language.
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spelling doaj.art-4069bafccd7a410cb1b7418c44227ab82023-08-02T05:54:32ZengCambridge University PressJudgment and Decision Making1930-29752019-05-01143309317The power of moral words: Loaded language generates framing effects in the extreme dictator gameValerio CapraroAndrea VanzoUnderstanding whether preferences are sensitive to the frame has been a major topic of debate in the last decades. For example, several works have explored whether the dictator game in the give frame gives rise to a different rate of pro-sociality than the same game in the take frame, leading to mixed results. Here we contribute to this debate with two experiments. In Study 1 (N=567) we implement an extreme dictator game in which the dictator either gets $0.50 and the recipient gets nothing, or the opposite (i.e., the recipient gets $0.50 and the dictator gets nothing). We experimentally manipulate the words describing the available actions using six terms, from very negative (e.g., stealing) to very positive (e.g., donating) connotations. We find that the rate of pro-sociality is affected by the words used to describe the available actions. In Study 2 (N=221) we ask brand new participants to rate each of the words used in Study 1 from ``extremely wrong'' to ``extremely right''. We find that these moral judgments can explain the framing effect in Study 1. In sum, our studies provide evidence that framing effects in an extreme Dictator game can be generated using morally loaded language.http://journal.sjdm.org/19/190107/jdm190107.pdfframing effect moral preferences dictator game moral judgmentNAKeywords
spellingShingle Valerio Capraro
Andrea Vanzo
The power of moral words: Loaded language generates framing effects in the extreme dictator game
Judgment and Decision Making
framing effect
moral preferences
dictator game
moral judgmentNAKeywords
title The power of moral words: Loaded language generates framing effects in the extreme dictator game
title_full The power of moral words: Loaded language generates framing effects in the extreme dictator game
title_fullStr The power of moral words: Loaded language generates framing effects in the extreme dictator game
title_full_unstemmed The power of moral words: Loaded language generates framing effects in the extreme dictator game
title_short The power of moral words: Loaded language generates framing effects in the extreme dictator game
title_sort power of moral words loaded language generates framing effects in the extreme dictator game
topic framing effect
moral preferences
dictator game
moral judgmentNAKeywords
url http://journal.sjdm.org/19/190107/jdm190107.pdf
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