BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET
The globalization has led to a better integration of international markets of goods, services and capital markets, fact which leads to a significant increase of investments in those regions with low labor cost and with access to commercial routes. The development of international trade has imposed a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
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University of Oradea
2014-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2014/n1/115.pdf |
| _version_ | 1818855920543727616 |
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| author | Pop Nicolae Alexandru Draghescu Florin Palade Alexandru |
| author_facet | Pop Nicolae Alexandru Draghescu Florin Palade Alexandru |
| author_sort | Pop Nicolae Alexandru |
| collection | DOAJ |
| description | The globalization has led to a better integration of international markets of goods, services and capital markets, fact which leads to a significant increase of investments in those regions with low labor cost and with access to commercial routes. The development of international trade has imposed a continuous growth of the volumes of transported goods and the development of a transport system, able to stand against the new pressure exercised by cost, time and space. The solution to efficient transport is the intermodal transportation relying on state-of-the-art technological platforms, which integrates the advantages specific to each means of transportation: flexibility for road transportation, high capacity for railway, low costs for sea, and speed for air transportation. Romania’s integration in the pan-European transport system alongside with the EU’s enlargement towards the east will change Romania’s positioning into a central one. The integrated governmental program of improving the intermodal infrastructure will ensure fast railway, road and air connections. For the Danube harbors and for the sea ports, EU grants and allowances will be used thus increasing Romania’s importance in its capacity as one of Europe’s logistical hubs. The present paper intends to use benchmarking, the management and strategic marketing tool, in order to realize an evaluation of the Romanian heavy commercial vehicles market, within European context. Benchmarking encourages change in a complex and dynamic context where a permanent solution cannot be found. The different results stimulate the use of benchmarking as a solution to reduce gaps. MAN’s case study shows the dynamics of the players on the Romanian market for heavy commercial vehicles, when considering the strong growth of Romanian exported goods but with a modest internal demand, a limited but developing road infrastructure, and an unfavorable international economical context together with medium and long term growth perspectives. Important efforts are being made in Romania in order to align the national transportation system, weather railway, sea, road, air or pipelines to the European network, by supporting big modernization projects, the development and integration of national transportation infrastructure into the European network. |
| first_indexed | 2024-12-19T08:16:16Z |
| format | Article |
| id | doaj.art-406f00b738834806ba0d020b58ff58c8 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-19T08:16:16Z |
| publishDate | 2014-07-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-406f00b738834806ba0d020b58ff58c82022-12-21T20:29:30ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502014-07-0123110461056BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKETPop Nicolae Alexandru0Draghescu Florin1Palade Alexandru2 Academia de Studii Economice BucurestiAcademia de Studii Economice BucurestiAcademia de Studii Economice BucurestiThe globalization has led to a better integration of international markets of goods, services and capital markets, fact which leads to a significant increase of investments in those regions with low labor cost and with access to commercial routes. The development of international trade has imposed a continuous growth of the volumes of transported goods and the development of a transport system, able to stand against the new pressure exercised by cost, time and space. The solution to efficient transport is the intermodal transportation relying on state-of-the-art technological platforms, which integrates the advantages specific to each means of transportation: flexibility for road transportation, high capacity for railway, low costs for sea, and speed for air transportation. Romania’s integration in the pan-European transport system alongside with the EU’s enlargement towards the east will change Romania’s positioning into a central one. The integrated governmental program of improving the intermodal infrastructure will ensure fast railway, road and air connections. For the Danube harbors and for the sea ports, EU grants and allowances will be used thus increasing Romania’s importance in its capacity as one of Europe’s logistical hubs. The present paper intends to use benchmarking, the management and strategic marketing tool, in order to realize an evaluation of the Romanian heavy commercial vehicles market, within European context. Benchmarking encourages change in a complex and dynamic context where a permanent solution cannot be found. The different results stimulate the use of benchmarking as a solution to reduce gaps. MAN’s case study shows the dynamics of the players on the Romanian market for heavy commercial vehicles, when considering the strong growth of Romanian exported goods but with a modest internal demand, a limited but developing road infrastructure, and an unfavorable international economical context together with medium and long term growth perspectives. Important efforts are being made in Romania in order to align the national transportation system, weather railway, sea, road, air or pipelines to the European network, by supporting big modernization projects, the development and integration of national transportation infrastructure into the European network.http://anale.steconomiceuoradea.ro/volume/2014/n1/115.pdfbenchmarking; transport; globalization; heavy commercial vehicles; |
| spellingShingle | Pop Nicolae Alexandru Draghescu Florin Palade Alexandru BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET Annals of the University of Oradea: Economic Science benchmarking; transport; globalization; heavy commercial vehicles; |
| title | BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET |
| title_full | BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET |
| title_fullStr | BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET |
| title_full_unstemmed | BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET |
| title_short | BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET |
| title_sort | benchmarking for the romanian heavy commercial vehicles market |
| topic | benchmarking; transport; globalization; heavy commercial vehicles; |
| url | http://anale.steconomiceuoradea.ro/volume/2014/n1/115.pdf |
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