Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysis
Influencer marketing refers to the engagement of influential users who have the credibility, following and motivation to spread positive word of mouth advertising on blogs and social media and is a key component of digital marketing strategies for businesses. Through their posts in social networks,...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-05-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_15812_eba29c4bb98952c9a5ebafb48c49f01f.pdf |
