The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand.
This research aimed to find the supply chain management characteristics of agricultural products, and aromatic coconut. This analysis would lead to a supply chain management model. The sample group used in the research comprised of the farmers who grow aromatic coconut and who resided in Phutthamont...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_63_vol_8_5__2019_thailand.pdf |
| _version_ | 1811257983143772160 |
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| author | Sudarat Pimonratanakan |
| author_facet | Sudarat Pimonratanakan |
| author_sort | Sudarat Pimonratanakan |
| collection | DOAJ |
| description | This research aimed to find the supply chain management characteristics of agricultural products, and aromatic coconut. This analysis would lead to a supply chain management model. The sample group used in the research comprised of the farmers who grow aromatic coconut and who resided in Phutthamonthon district, Nakhon Pathom Province, Thailand. This amounted to 600 respondents and 9 key informants who were used in the mixed methods study. The quantitative research used questionnaires and the qualitative research applied an interview method in a phenomenological approach. The statistics used in data analysis included percentages, means, standard deviations and composition analysis using the main component analysis method and rotating the axis by the Varimax process. It was found that the supply chain management model of aromatic coconut agricultural products was as appropriate one to consider for the amount of farmers'. This would serve to promote the supply chain management model with the participation of the community which will hopefully lead to joint decision making, problem solving and resource mobilization. The findings are important as they will support businesses in the community to become successful, selfreliant, and sustainable. The model is a useful guideline for farmers to develop according to the situation of the external environment and strong business competition. By adopting an agricultural supply chain management model that uses information technology in the process, will also result in the further development of the supply chain management model for agricultural products in general. |
| first_indexed | 2024-04-12T18:07:11Z |
| format | Article |
| id | doaj.art-40b2721be7d24543964286747feb1688 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-04-12T18:07:11Z |
| publishDate | 2019-10-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-40b2721be7d24543964286747feb16882022-12-22T03:21:58ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2019-10-0185The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand.Sudarat Pimonratanakan 0College of Logistics and Supply Chain, Suansunandha Rajabhat University, Thailand This research aimed to find the supply chain management characteristics of agricultural products, and aromatic coconut. This analysis would lead to a supply chain management model. The sample group used in the research comprised of the farmers who grow aromatic coconut and who resided in Phutthamonthon district, Nakhon Pathom Province, Thailand. This amounted to 600 respondents and 9 key informants who were used in the mixed methods study. The quantitative research used questionnaires and the qualitative research applied an interview method in a phenomenological approach. The statistics used in data analysis included percentages, means, standard deviations and composition analysis using the main component analysis method and rotating the axis by the Varimax process. It was found that the supply chain management model of aromatic coconut agricultural products was as appropriate one to consider for the amount of farmers'. This would serve to promote the supply chain management model with the participation of the community which will hopefully lead to joint decision making, problem solving and resource mobilization. The findings are important as they will support businesses in the community to become successful, selfreliant, and sustainable. The model is a useful guideline for farmers to develop according to the situation of the external environment and strong business competition. By adopting an agricultural supply chain management model that uses information technology in the process, will also result in the further development of the supply chain management model for agricultural products in general.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_63_vol_8_5__2019_thailand.pdfSupply chain managementagriculturalproductsaromatic coconutThailand |
| spellingShingle | Sudarat Pimonratanakan The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand. African Journal of Hospitality, Tourism and Leisure Supply chain management agricultural products aromatic coconut Thailand |
| title | The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand. |
| title_full | The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand. |
| title_fullStr | The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand. |
| title_full_unstemmed | The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand. |
| title_short | The supply chain management of agricultural products, aromatic coconut and agro-tourism in Thailand. |
| title_sort | supply chain management of agricultural products aromatic coconut and agro tourism in thailand |
| topic | Supply chain management agricultural products aromatic coconut Thailand |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_63_vol_8_5__2019_thailand.pdf |
| work_keys_str_mv | AT sudaratpimonratanakan thesupplychainmanagementofagriculturalproductsaromaticcoconutandagrotourisminthailand AT sudaratpimonratanakan supplychainmanagementofagriculturalproductsaromaticcoconutandagrotourisminthailand |