Investigating Direction Effects in Rating Scales With Five and Seven Points in a Probability-Based Online Panel
Survey questions with rating scales are a common method in attitude measurement. Similar to other scale characteristics, scale direction and its effects on answer behavior and data quality deserves special attention. This particularly applies to scale direction effects across different scale length...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2023-08-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/8006 |