FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER
Our studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lviv Polytechnic National University
2022-01-01
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| Series: | Environmental Problems |
| Subjects: | |
| Online Access: | https://science.lpnu.ua/ep/all-volumes-and-issues/volume-7-number-2-2022/formation-environmental-awareness-creative |
| _version_ | 1828064809134850048 |
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| author | Svitlana Pryshchenko Yevgen Antonovych Tetyana Senchuk |
| author_facet | Svitlana Pryshchenko Yevgen Antonovych Tetyana Senchuk |
| author_sort | Svitlana Pryshchenko |
| collection | DOAJ |
| description | Our studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern eco posters, and so it becomes more important to use in the advertising appeal as a visual-verbal model such creative technologies as metaphor, metonymy, allegory, associations, as well as hyperbole. Comparing the reflection of eco problems and theirunderstanding by society, we can mention that the level of eco culture in Europe is much higher. This is usually thanks to the daily nurturing of the society in this direction with the help of outdoor, television, web advertisements, supporting various eco-initiatives by the Governments and private funds, and discipline of all population concerning waste utilization. The visual means and main stages of the historical development of eco posters in the context of culture are analyzed. Authors are considering the imagery and stylistics of the eco poster as public advertising. These materials are part of the course of academic lectures “Design of Advertising”, which can be used not only for designers but also ecologists, advertisers, culturologists, sociologists and philosophers. |
| first_indexed | 2024-04-10T23:04:24Z |
| format | Article |
| id | doaj.art-40c21f442fe14c678cbab2b860f9115a |
| institution | Directory Open Access Journal |
| issn | 2414-5955 2522-4417 |
| language | English |
| last_indexed | 2024-04-10T23:04:24Z |
| publishDate | 2022-01-01 |
| publisher | Lviv Polytechnic National University |
| record_format | Article |
| series | Environmental Problems |
| spelling | doaj.art-40c21f442fe14c678cbab2b860f9115a2023-01-13T12:09:25ZengLviv Polytechnic National UniversityEnvironmental Problems2414-59552522-44172022-01-0172556110.23939/ep2022.02.055FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTERSvitlana Pryshchenko0https://orcid.org/0000-0003-3482-6858Yevgen Antonovych1https://orcid.org/0000-0001-5721-4489Tetyana Senchuk2https://orcid.org/0000-0002-2933-9724State University of Infrastructure and TechnologiesState University of Infrastructure and TechnologiesState University of Infrastructure and TechnologiesOur studies of the environmental protection and rational use of resources will greatly facilitate the eco culture development of society, especially the younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, and satire are needed in modern eco posters, and so it becomes more important to use in the advertising appeal as a visual-verbal model such creative technologies as metaphor, metonymy, allegory, associations, as well as hyperbole. Comparing the reflection of eco problems and theirunderstanding by society, we can mention that the level of eco culture in Europe is much higher. This is usually thanks to the daily nurturing of the society in this direction with the help of outdoor, television, web advertisements, supporting various eco-initiatives by the Governments and private funds, and discipline of all population concerning waste utilization. The visual means and main stages of the historical development of eco posters in the context of culture are analyzed. Authors are considering the imagery and stylistics of the eco poster as public advertising. These materials are part of the course of academic lectures “Design of Advertising”, which can be used not only for designers but also ecologists, advertisers, culturologists, sociologists and philosophers.https://science.lpnu.ua/ep/all-volumes-and-issues/volume-7-number-2-2022/formation-environmental-awareness-creativeeco posterpublic advertisingeco culturevisual communicationsmedia design |
| spellingShingle | Svitlana Pryshchenko Yevgen Antonovych Tetyana Senchuk FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER Environmental Problems eco poster public advertising eco culture visual communications media design |
| title | FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER |
| title_full | FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER |
| title_fullStr | FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER |
| title_full_unstemmed | FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER |
| title_short | FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER |
| title_sort | formation of the environmental awareness creative approaches to eco poster |
| topic | eco poster public advertising eco culture visual communications media design |
| url | https://science.lpnu.ua/ep/all-volumes-and-issues/volume-7-number-2-2022/formation-environmental-awareness-creative |
| work_keys_str_mv | AT svitlanapryshchenko formationoftheenvironmentalawarenesscreativeapproachestoecoposter AT yevgenantonovych formationoftheenvironmentalawarenesscreativeapproachestoecoposter AT tetyanasenchuk formationoftheenvironmentalawarenesscreativeapproachestoecoposter |