Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.

Voting Advice Applications (VAAs) provide voting recommendations to millions of people. As these voting recommendations are based on users' answers to attitude questions, the framing of these questions can have far-reaching consequences. The current study reports on a field experiment in which...

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Main Authors: Naomi Kamoen, Jasper van de Pol, André Krouwel, Claes de Vreese, Bregje Holleman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0212555
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author Naomi Kamoen
Jasper van de Pol
André Krouwel
Claes de Vreese
Bregje Holleman
author_facet Naomi Kamoen
Jasper van de Pol
André Krouwel
Claes de Vreese
Bregje Holleman
author_sort Naomi Kamoen
collection DOAJ
description Voting Advice Applications (VAAs) provide voting recommendations to millions of people. As these voting recommendations are based on users' answers to attitude questions, the framing of these questions can have far-reaching consequences. The current study reports on a field experiment in which the framing of the header above VAA statements (N = 17) was manipulated (condition 1: no header; condition 2: a right-wing header, e.g., finance; condition 3: a left-wing header, e.g., nature and environment). Visitors of a VAA developed for Utrecht, the fourth largest municipality in the Netherlands, were randomly guided to one of the versions of the tool in which the header type was varied. Results (based on Nrespondents = 27,404) show that providing a header (left-wing or right-wing) leads to more left-wing answers as compared a condition where there is no header above the attitude statement. This effect, however, is only observed for respondents with lower levels of political sophistication.
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spelling doaj.art-40c3115e76fc4892b2145ec9cf1437ba2022-12-21T19:18:29ZengPublic Library of Science (PLoS)PLoS ONE1932-62032019-01-01142e021255510.1371/journal.pone.0212555Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.Naomi KamoenJasper van de PolAndré KrouwelClaes de VreeseBregje HollemanVoting Advice Applications (VAAs) provide voting recommendations to millions of people. As these voting recommendations are based on users' answers to attitude questions, the framing of these questions can have far-reaching consequences. The current study reports on a field experiment in which the framing of the header above VAA statements (N = 17) was manipulated (condition 1: no header; condition 2: a right-wing header, e.g., finance; condition 3: a left-wing header, e.g., nature and environment). Visitors of a VAA developed for Utrecht, the fourth largest municipality in the Netherlands, were randomly guided to one of the versions of the tool in which the header type was varied. Results (based on Nrespondents = 27,404) show that providing a header (left-wing or right-wing) leads to more left-wing answers as compared a condition where there is no header above the attitude statement. This effect, however, is only observed for respondents with lower levels of political sophistication.https://doi.org/10.1371/journal.pone.0212555
spellingShingle Naomi Kamoen
Jasper van de Pol
André Krouwel
Claes de Vreese
Bregje Holleman
Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.
PLoS ONE
title Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.
title_full Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.
title_fullStr Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.
title_full_unstemmed Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.
title_short Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes.
title_sort issue framing in online voting advice applications the effect of left wing and right wing headers on reported attitudes
url https://doi.org/10.1371/journal.pone.0212555
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