Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe

Dallas W. Smythe is recognized as one of the founders of the political economy approach to communication. Smythe shaped to the political economy of communication with his studies. However, in recent years, studies about social media and labor have referred to Smythe. He used “audience commodity” for...

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Main Author: Nihal KOCABAY ŞENER
Format: Article
Language:Turkish
Published: Okur Yazar Derneği 2020-10-01
Series:İnsan&İnsan Bilim Kültür Sanat ve Düşünce Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/1265132
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author Nihal KOCABAY ŞENER
author_facet Nihal KOCABAY ŞENER
author_sort Nihal KOCABAY ŞENER
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description Dallas W. Smythe is recognized as one of the founders of the political economy approach to communication. Smythe shaped to the political economy of communication with his studies. However, in recent years, studies about social media and labor have referred to Smythe. He used “audience commodity” for the television audience. This notion has been one of the notion to recognize social media users. Smythe’s thoughts are not limited to the audience commodity. Smythe determined that media organizations produce consumers. According to Smythe, there is an important relationship between media and monopoly capitalism. As Smythe said, one of the important issues is that media organizations sell audiences to advertisers. Smythe remarked the advertisers not purchase only place and time, the advertisers purchase the audience and he pointed out the audience to be created by media organizations. One of the most important Smythe’s notion is the consciousness industry. According to Smythe, the consciousness industry involves information sectors and the consumer goods industry. He said, “every commodity is in a sense a teaching machine”. Smythe focused consciousness industry as a productive force.
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spelling doaj.art-40c3c04f12cf449e82ffbe0105b938472023-02-15T16:10:13ZturOkur Yazar Derneğiİnsan&İnsan Bilim Kültür Sanat ve Düşünce Dergisi2148-75372020-10-01726253910.29224/insanveinsan.788107Looking at Political Economy of Communication from the Perspective of Dallas W. SmytheNihal KOCABAY ŞENERhttps://orcid.org/0000-0003-4018-082XDallas W. Smythe is recognized as one of the founders of the political economy approach to communication. Smythe shaped to the political economy of communication with his studies. However, in recent years, studies about social media and labor have referred to Smythe. He used “audience commodity” for the television audience. This notion has been one of the notion to recognize social media users. Smythe’s thoughts are not limited to the audience commodity. Smythe determined that media organizations produce consumers. According to Smythe, there is an important relationship between media and monopoly capitalism. As Smythe said, one of the important issues is that media organizations sell audiences to advertisers. Smythe remarked the advertisers not purchase only place and time, the advertisers purchase the audience and he pointed out the audience to be created by media organizations. One of the most important Smythe’s notion is the consciousness industry. According to Smythe, the consciousness industry involves information sectors and the consumer goods industry. He said, “every commodity is in a sense a teaching machine”. Smythe focused consciousness industry as a productive force.https://dergipark.org.tr/tr/download/article-file/1265132political economy of communicationdallas smytheaudience commoditypolitical economy of mediaconsciousness industry
spellingShingle Nihal KOCABAY ŞENER
Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe
İnsan&İnsan Bilim Kültür Sanat ve Düşünce Dergisi
political economy of communication
dallas smythe
audience commodity
political economy of media
consciousness industry
title Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe
title_full Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe
title_fullStr Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe
title_full_unstemmed Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe
title_short Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe
title_sort looking at political economy of communication from the perspective of dallas w smythe
topic political economy of communication
dallas smythe
audience commodity
political economy of media
consciousness industry
url https://dergipark.org.tr/tr/download/article-file/1265132
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