From Dark to Light: The Many Shades of Sharing Misinformation Online

Research typically presumes that people believe misinformation and propagate it through their social networks. Yet, a wide range of motivations for sharing misinformation might impact its spread, as well as people’s belief of it. By examining research on motivations for sharing news information gene...

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Main Authors: Miriam J. Metzger, Andrew J. Flanagin, Paul Mena, Shan Jiang, Christo Wilson
Format: Article
Language:English
Published: Cogitatio 2021-02-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/3409
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author Miriam J. Metzger
Andrew J. Flanagin
Paul Mena
Shan Jiang
Christo Wilson
author_facet Miriam J. Metzger
Andrew J. Flanagin
Paul Mena
Shan Jiang
Christo Wilson
author_sort Miriam J. Metzger
collection DOAJ
description Research typically presumes that people believe misinformation and propagate it through their social networks. Yet, a wide range of motivations for sharing misinformation might impact its spread, as well as people’s belief of it. By examining research on motivations for sharing news information generally, and misinformation specifically, we derive a range of motivations that broaden current understandings of the sharing of misinformation to include factors that may to some extent mitigate the presumed dangers of misinformation for society. To illustrate the utility of our viewpoint we report data from a preliminary study of people’s dis/belief reactions to misinformation shared on social media using natural language processing. Analyses of over 2,5 million comments demonstrate that misinformation on social media is often disbelieved. These insights are leveraged to propose directions for future research that incorporate a more inclusive understanding of the various motivations and strategies for sharing misinformation socially in large-scale online networks.
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spelling doaj.art-40cc17bf8f824733b1e037c4765f0cee2022-12-22T00:51:08ZengCogitatioMedia and Communication2183-24392021-02-019113414310.17645/mac.v9i1.34091823From Dark to Light: The Many Shades of Sharing Misinformation OnlineMiriam J. Metzger0Andrew J. Flanagin1Paul Mena2Shan Jiang3Christo Wilson4Department of Communication, University of California, USADepartment of Communication, University of California, USAWriting Program, University of California, USAKhoury College of Computer Sciences, Northeastern University, USAKhoury College of Computer Sciences, Northeastern University, USAResearch typically presumes that people believe misinformation and propagate it through their social networks. Yet, a wide range of motivations for sharing misinformation might impact its spread, as well as people’s belief of it. By examining research on motivations for sharing news information generally, and misinformation specifically, we derive a range of motivations that broaden current understandings of the sharing of misinformation to include factors that may to some extent mitigate the presumed dangers of misinformation for society. To illustrate the utility of our viewpoint we report data from a preliminary study of people’s dis/belief reactions to misinformation shared on social media using natural language processing. Analyses of over 2,5 million comments demonstrate that misinformation on social media is often disbelieved. These insights are leveraged to propose directions for future research that incorporate a more inclusive understanding of the various motivations and strategies for sharing misinformation socially in large-scale online networks.https://www.cogitatiopress.com/mediaandcommunication/article/view/3409credibilityfake newsmisinformationnews sharing
spellingShingle Miriam J. Metzger
Andrew J. Flanagin
Paul Mena
Shan Jiang
Christo Wilson
From Dark to Light: The Many Shades of Sharing Misinformation Online
Media and Communication
credibility
fake news
misinformation
news sharing
title From Dark to Light: The Many Shades of Sharing Misinformation Online
title_full From Dark to Light: The Many Shades of Sharing Misinformation Online
title_fullStr From Dark to Light: The Many Shades of Sharing Misinformation Online
title_full_unstemmed From Dark to Light: The Many Shades of Sharing Misinformation Online
title_short From Dark to Light: The Many Shades of Sharing Misinformation Online
title_sort from dark to light the many shades of sharing misinformation online
topic credibility
fake news
misinformation
news sharing
url https://www.cogitatiopress.com/mediaandcommunication/article/view/3409
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