Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat)
In recent decades, a new cultural values in result of the attainment of knowledge of interdependent organizations, society and the environment has be realize. People have gradually realized that the organizations action take profit and loss for the community . In other words, society expects to rece...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2014-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-595-2&slc_lang=en&sid=1 |
| _version_ | 1797721976498814976 |
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| author | Mostafa Ghazizadeh Ahmad Sardari hamed daneshkhahi hossein reisi |
| author_facet | Mostafa Ghazizadeh Ahmad Sardari hamed daneshkhahi hossein reisi |
| author_sort | Mostafa Ghazizadeh |
| collection | DOAJ |
| description | In recent decades, a new cultural values in result of the attainment of knowledge of interdependent organizations, society and the environment has be realize. People have gradually realized that the organizations action take profit and loss for the community . In other words, society expects to receive a more net profit from organizations and they distribution equitable. The aim of this study was to identify the relationship between corporate social responsibility with customer loyality. The research methodology is descriptive - correlation, research type is applied, execution method was survey and data collected method was field. The study population of the study was customers of Bank Mellat in Tehran. The sample was 384 and the method sampling was cluster. To data collect , Rvjyrvtana Hachy Tara (2011) was used. Descriptive statistics were used to describe the status of the subjects. To determine the significance of hypotheses, Pearson's correlation and stepwise regression was used. And to evaluate the acceptability of the coefficient t-test was used.
The research results showed that there was a significant relationship between Corporate Social Responsibility with Customer Loyalty. |
| first_indexed | 2024-03-12T09:41:53Z |
| format | Article |
| id | doaj.art-40d31be0c36c460fa93e6db34999f739 |
| institution | Directory Open Access Journal |
| issn | 2228-7744 |
| language | fas |
| last_indexed | 2024-03-12T09:41:53Z |
| publishDate | 2014-01-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | تحقیقات بازار یابی نوین |
| spelling | doaj.art-40d31be0c36c460fa93e6db34999f7392023-09-02T13:09:16ZfasUniversity of Isfahanتحقیقات بازار یابی نوین2228-77442014-01-01337594Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat)Mostafa Ghazizadeh0Ahmad Sardari1hamed daneshkhahi2hossein reisi3 shahed university shahed university shahed university shahed university In recent decades, a new cultural values in result of the attainment of knowledge of interdependent organizations, society and the environment has be realize. People have gradually realized that the organizations action take profit and loss for the community . In other words, society expects to receive a more net profit from organizations and they distribution equitable. The aim of this study was to identify the relationship between corporate social responsibility with customer loyality. The research methodology is descriptive - correlation, research type is applied, execution method was survey and data collected method was field. The study population of the study was customers of Bank Mellat in Tehran. The sample was 384 and the method sampling was cluster. To data collect , Rvjyrvtana Hachy Tara (2011) was used. Descriptive statistics were used to describe the status of the subjects. To determine the significance of hypotheses, Pearson's correlation and stepwise regression was used. And to evaluate the acceptability of the coefficient t-test was used. The research results showed that there was a significant relationship between Corporate Social Responsibility with Customer Loyalty.http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-595-2&slc_lang=en&sid=1corporate social responsibility customer loyalty perceived service quality bank |
| spellingShingle | Mostafa Ghazizadeh Ahmad Sardari hamed daneshkhahi hossein reisi Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) تحقیقات بازار یابی نوین corporate social responsibility customer loyalty perceived service quality bank |
| title | Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) |
| title_full | Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) |
| title_fullStr | Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) |
| title_full_unstemmed | Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) |
| title_short | Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) |
| title_sort | identify the relationship between csr and customer loyalty case study bank mellat |
| topic | corporate social responsibility customer loyalty perceived service quality bank |
| url | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-595-2&slc_lang=en&sid=1 |
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