Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat)
In recent decades, a new cultural values in result of the attainment of knowledge of interdependent organizations, society and the environment has be realize. People have gradually realized that the organizations action take profit and loss for the community . In other words, society expects to rece...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-595-2&slc_lang=en&sid=1 |