Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran)
Purpose – Trompe l’oeil as a novel art technique can not only promote art tourism but can also transform the landscape of a city into a platform for negotiation. Furthermore, trompe l’oeil aims to create a joyful, entertaining, new experience and an interactive environment for tourists in the cities...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-04-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2019-0090/full/pdf?title=trompe-loeil-an-approach-to-promoting-art-tourism-case-study-shiraz-city-iran |
| _version_ | 1811242017841217536 |
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| author | Zahra Nikoo Neda Torabi Farsani Mohamadreza Emadi |
| author_facet | Zahra Nikoo Neda Torabi Farsani Mohamadreza Emadi |
| author_sort | Zahra Nikoo |
| collection | DOAJ |
| description | Purpose – Trompe l’oeil as a novel art technique can not only promote art tourism but can also transform the landscape of a city into a platform for negotiation. Furthermore, trompe l’oeil aims to create a joyful, entertaining, new experience and an interactive environment for tourists in the cities. This paper highlights the introduction of trompe l’oeil as a new tourist attraction in Shiraz (Iran). Moreover, the goals of this study are to explore the role of trompe l’oeil (three-dimensional [3D] street painting) in promoting art tourism, to investigate the tendency of tourists toward experiencing art tours and trompe l’oeil and to determine the priority of trompe l’oeil themes from the domestic tourists’ perspective. Design/methodology/approach – Qualitative and quantitative methods were used in this research study. Findings – On the basis of the results of this study, it can be concluded that domestic tourists are eager to experience art tours and trompe l’oeil attractions and activities, except for buying and wearing 3D-printed clothes. In addition, trompe l’oeil on street floors and walls with funny, joyful and cultural-artistic and national-historical themes is more attractive for them. Originality/value – No significant academic work has been undertaken in the field of art tourism to evaluate the attitude of tourists toward the trompe l’oeil attractions and activities. |
| first_indexed | 2024-04-12T13:44:40Z |
| format | Article |
| id | doaj.art-40f16135dd8d45658ddc8608a1519a59 |
| institution | Directory Open Access Journal |
| issn | 2055-5911 2055-592X |
| language | English |
| last_indexed | 2024-04-12T13:44:40Z |
| publishDate | 2022-04-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Tourism Futures |
| spelling | doaj.art-40f16135dd8d45658ddc8608a1519a592022-12-22T03:30:43ZengEmerald PublishingJournal of Tourism Futures2055-59112055-592X2022-04-0181889810.1108/JTF-09-2019-0090646942Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran)Zahra Nikoo0Neda Torabi Farsani1Mohamadreza Emadi2Art University of Isfahan, Isfahan, IranArt University of Isfahan, Isfahan, IranArt University of Isfahan, Isfahan, IranPurpose – Trompe l’oeil as a novel art technique can not only promote art tourism but can also transform the landscape of a city into a platform for negotiation. Furthermore, trompe l’oeil aims to create a joyful, entertaining, new experience and an interactive environment for tourists in the cities. This paper highlights the introduction of trompe l’oeil as a new tourist attraction in Shiraz (Iran). Moreover, the goals of this study are to explore the role of trompe l’oeil (three-dimensional [3D] street painting) in promoting art tourism, to investigate the tendency of tourists toward experiencing art tours and trompe l’oeil and to determine the priority of trompe l’oeil themes from the domestic tourists’ perspective. Design/methodology/approach – Qualitative and quantitative methods were used in this research study. Findings – On the basis of the results of this study, it can be concluded that domestic tourists are eager to experience art tours and trompe l’oeil attractions and activities, except for buying and wearing 3D-printed clothes. In addition, trompe l’oeil on street floors and walls with funny, joyful and cultural-artistic and national-historical themes is more attractive for them. Originality/value – No significant academic work has been undertaken in the field of art tourism to evaluate the attitude of tourists toward the trompe l’oeil attractions and activities.https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2019-0090/full/pdf?title=trompe-loeil-an-approach-to-promoting-art-tourism-case-study-shiraz-city-irantourismart tourismstreet arttrompe l’oeil |
| spellingShingle | Zahra Nikoo Neda Torabi Farsani Mohamadreza Emadi Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran) Journal of Tourism Futures tourism art tourism street art trompe l’oeil |
| title | Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran) |
| title_full | Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran) |
| title_fullStr | Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran) |
| title_full_unstemmed | Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran) |
| title_short | Trompe l’œil: an approach to promoting art tourism (case study: Shiraz city, Iran) |
| title_sort | trompe l oeil an approach to promoting art tourism case study shiraz city iran |
| topic | tourism art tourism street art trompe l’oeil |
| url | https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2019-0090/full/pdf?title=trompe-loeil-an-approach-to-promoting-art-tourism-case-study-shiraz-city-iran |
| work_keys_str_mv | AT zahranikoo trompelœilanapproachtopromotingarttourismcasestudyshirazcityiran AT nedatorabifarsani trompelœilanapproachtopromotingarttourismcasestudyshirazcityiran AT mohamadrezaemadi trompelœilanapproachtopromotingarttourismcasestudyshirazcityiran |