POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING
The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1327 |
| _version_ | 1826817722605895680 |
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| author | Alicja Sekuła |
| author_facet | Alicja Sekuła |
| author_sort | Alicja Sekuła |
| collection | DOAJ |
| description | The purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet. |
| first_indexed | 2024-03-11T14:40:56Z |
| format | Article |
| id | doaj.art-40fde4e9a9244fc1a7e82c1dbd037db1 |
| institution | Directory Open Access Journal |
| issn | 2081-3430 2544-0640 |
| language | English |
| last_indexed | 2025-02-16T05:40:42Z |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj.art-40fde4e9a9244fc1a7e82c1dbd037db12025-02-03T11:10:51ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETINGAlicja Sekuła0Politechnika Gdańska, Wydział Zarządzania i EkonomiiThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.https://pefim.sggw.edu.pl/article/view/1327place marketingplace promotionpromotional mixtools of promotionadvertisingpublic relations & publicity |
| spellingShingle | Alicja Sekuła POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING Polityki Europejskie, Finanse i Marketing place marketing place promotion promotional mix tools of promotion advertising public relations & publicity |
| title | POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING |
| title_full | POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING |
| title_fullStr | POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING |
| title_full_unstemmed | POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING |
| title_short | POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING |
| title_sort | possibilities of applying standard tools of promotion in place marketing |
| topic | place marketing place promotion promotional mix tools of promotion advertising public relations & publicity |
| url | https://pefim.sggw.edu.pl/article/view/1327 |
| work_keys_str_mv | AT alicjasekuła possibilitiesofapplyingstandardtoolsofpromotioninplacemarketing |