Statistical and multi-criteria decision making analysis for consumer attitude and behavior: in case of Mongolian organic food market

Statistical and multi-criteria decision making analysis for consumer attitude and behavior: in case of Mongolian organic food market

Nowadays, consumers have a full of knowledge on products and services, and their daily consumption of healthy and environmentally friendly products has been increasing. Therefore, businesses need to implement green marketing activities, so they need to be aware of environmental issues and consumer n...

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Bibliographic Details
Main Authors: Erdenechimeg Erdenetsetseg, Tserendavaa Purevjal, Battur Gompil, Мunkhtulga Tsogtsaikhan, Munkhdelger Jargalsaikhan
Format: Article
Language:English
Published: University of Debrecen 2017-12-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
consumer behavior
statistical analysis
multi-criteria decision making
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/9751

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