Unified Theory of Acceptance and Use of Technology (UTAUT) Model: Factors Influencing Mobile Banking Services’ Adoption in China

Unified Theory of Acceptance and Use of Technology (UTAUT) Model: Factors Influencing Mobile Banking Services’ Adoption in China

This study uses a modified UTAUT model to examine behavioral factors influencing mobile banking services’ (MBS) adoption in China. Despite the abundance of smart mobile phones, the uptake of mobile banking among the population remains low. To address this issue, this study integrates four variables—...

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Bibliographic Details
Main Authors: Isaac Kofi Mensah, Muhammad Khalil Khan
Format: Article
Language:English
Published: SAGE Publishing 2024-03-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241234230

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