THE PHENOMENON OF AMBIVALENCE OF THE LANGUAGE SIGN AND ORDINARY CONSCIOUSNESS OF RUSSIAN SPEAKERS: PRELIMINARY IDEAS (on the linguistic experiment data for the “Russian Naming dictionary”)
The paper introduces the problem of the phenomenon of ambivalence between language sign and ordinary consciousness of Russian speakers. The peculiarities of organizations brand names functioning in ordinary language consciousness, as well as Russian speakers’ ideas about brand names effectiveness ar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-02-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/961 |
| Summary: | The paper introduces the problem of the phenomenon of ambivalence between language sign and ordinary consciousness of Russian speakers. The peculiarities of organizations brand names functioning in ordinary language consciousness, as well as Russian speakers’ ideas about brand names effectiveness are considered. |
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| ISSN: | 2078-8975 2078-8983 |