Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu
This research aims to analyze Segmenting, Targeting, and Positioning (STP) strategies to attract the interest of students studying Nahwu at the Nurul Jadid Islamic Boarding School, Probolinggo, East Java, Indonesia. This research uses a qualitative approach with a case study type of research. Resear...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Institut Agama Islam Negeri (IAIN) Palangka Raya
2023-12-01
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| Series: | Al-Ta'rib |
| Subjects: | |
| Online Access: | https://e-journal.iain-palangkaraya.ac.id/index.php/tarib/article/view/7212 |
| _version_ | 1797394879281627136 |
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| author | Umar Manshur Hasan Baharun Dakir Dakir Zadana Bil Mahasini |
| author_facet | Umar Manshur Hasan Baharun Dakir Dakir Zadana Bil Mahasini |
| author_sort | Umar Manshur |
| collection | DOAJ |
| description | This research aims to analyze Segmenting, Targeting, and Positioning (STP) strategies to attract the interest of students studying Nahwu at the Nurul Jadid Islamic Boarding School, Probolinggo, East Java, Indonesia. This research uses a qualitative approach with a case study type of research. Researchers conducted observations, in-depth interviews, and documentation to obtain accurate, valid, and accountable data. Data analysis was carried out systemically, starting from data reduction, data presentation, and drawing research conclusions. This research shows that segmenting, targeting, and positioning, mapping, and placing students in learning Nahwu science is very important so that learning can provide comfortable and meaningful conditions for students; this can increase students' interest in studying Nahwu science. This research provides implications regarding the importance of appropriate segmentation, targeting, and positioning in learning Nahwu science so that educational institutions can increase students' interest in learning and involvement in studying Nahwu science more effectively, excitingly, and meaningfully so that learning objectives can be achieved maximally. |
| first_indexed | 2024-03-09T00:26:10Z |
| format | Article |
| id | doaj.art-41447854fdac4b0fb17d768747a1b91c |
| institution | Directory Open Access Journal |
| issn | 2354-5887 2655-5867 |
| language | Arabic |
| last_indexed | 2024-03-09T00:26:10Z |
| publishDate | 2023-12-01 |
| publisher | Institut Agama Islam Negeri (IAIN) Palangka Raya |
| record_format | Article |
| series | Al-Ta'rib |
| spelling | doaj.art-41447854fdac4b0fb17d768747a1b91c2023-12-12T03:45:01ZaraInstitut Agama Islam Negeri (IAIN) Palangka RayaAl-Ta'rib2354-58872655-58672023-12-0111224726110.23971/altarib.v11i2.72121618Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning NahwuUmar Manshur0Hasan Baharun1Dakir Dakir2Zadana Bil Mahasini3Universitas Nurul Jadid ProbolinggoUniversitas Nurul Jadid ProbolinggoIAIN PalangkarayaUniversitas Nurul Jadid ProbolinggoThis research aims to analyze Segmenting, Targeting, and Positioning (STP) strategies to attract the interest of students studying Nahwu at the Nurul Jadid Islamic Boarding School, Probolinggo, East Java, Indonesia. This research uses a qualitative approach with a case study type of research. Researchers conducted observations, in-depth interviews, and documentation to obtain accurate, valid, and accountable data. Data analysis was carried out systemically, starting from data reduction, data presentation, and drawing research conclusions. This research shows that segmenting, targeting, and positioning, mapping, and placing students in learning Nahwu science is very important so that learning can provide comfortable and meaningful conditions for students; this can increase students' interest in studying Nahwu science. This research provides implications regarding the importance of appropriate segmentation, targeting, and positioning in learning Nahwu science so that educational institutions can increase students' interest in learning and involvement in studying Nahwu science more effectively, excitingly, and meaningfully so that learning objectives can be achieved maximally.https://e-journal.iain-palangkaraya.ac.id/index.php/tarib/article/view/7212nahwu sciencesegmentingtargeting and positioninginterest to learn |
| spellingShingle | Umar Manshur Hasan Baharun Dakir Dakir Zadana Bil Mahasini Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu Al-Ta'rib nahwu science segmenting targeting and positioning interest to learn |
| title | Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu |
| title_full | Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu |
| title_fullStr | Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu |
| title_full_unstemmed | Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu |
| title_short | Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu |
| title_sort | segmenting targeting and positioning strategies in attracting the interest of students in learning nahwu |
| topic | nahwu science segmenting targeting and positioning interest to learn |
| url | https://e-journal.iain-palangkaraya.ac.id/index.php/tarib/article/view/7212 |
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