Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu

Segmenting, Targeting, and Positioning Strategies in Attracting the Interest of Students in Learning Nahwu

This research aims to analyze Segmenting, Targeting, and Positioning (STP) strategies to attract the interest of students studying Nahwu at the Nurul Jadid Islamic Boarding School, Probolinggo, East Java, Indonesia. This research uses a qualitative approach with a case study type of research. Resear...

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Bibliographic Details
Main Authors: Umar Manshur, Hasan Baharun, Dakir Dakir, Zadana Bil Mahasini
Format: Article
Language:Arabic
Published: Institut Agama Islam Negeri (IAIN) Palangka Raya 2023-12-01
Series:Al-Ta'rib
Subjects:
nahwu science
segmenting
targeting and positioning
interest to learn
Online Access:https://e-journal.iain-palangkaraya.ac.id/index.php/tarib/article/view/7212

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