Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach
Understanding financial literacy and knowing the financial skills that an investor can invest in Tehran Stock Exchange are very important in order to reduce investor's concerns and worries. Hence, investment companies that invest on behalf of their stockholders can reduce these concerns and wor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ayandegan Institute of Higher Education, Iran
2018-03-01
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| Series: | Journal of Applied Research on Industrial Engineering |
| Subjects: | |
| Online Access: | http://www.journal-aprie.com/article_55712.html |
| _version_ | 1818735265016971264 |
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| author | Ali Montazeri Javid Jouzdani |
| author_facet | Ali Montazeri Javid Jouzdani |
| author_sort | Ali Montazeri |
| collection | DOAJ |
| description | Understanding financial literacy and knowing the financial skills that an investor can invest in Tehran Stock Exchange are very important in order to reduce investor's concerns and worries. Hence, investment companies that invest on behalf of their stockholders can reduce these concerns and worries. Therefore, the advertising activities of these companies are important in attracting investors, as well as providing company activities, etc. In this paper, the appropriate criteria and desired advertising activities that are obtained by financial literacy for investment companies, which are invested in Tehran Stock Exchange, are outlined. These advertising activities are ranked by using the step-by-step approach of analytic network process which is a multi-criteria decision-making method. According to its results, advertising activities using TV has the most weight among other advertising activities. This indicates that the use of television for advertising in company investments in Tehran Stock Exchange will be very influential. Also, social networks are ranked second, and in the end, two activities of billboards and magazines with a very small difference are placed in the fifth and sixth rankings. These two advertising activities have less effect than other ones in Tehran Stock Exchange investment companies. |
| first_indexed | 2024-12-18T00:18:30Z |
| format | Article |
| id | doaj.art-415d260fc72c437e9ea404ed7c1d8cda |
| institution | Directory Open Access Journal |
| issn | 2538-5100 |
| language | English |
| last_indexed | 2024-12-18T00:18:30Z |
| publishDate | 2018-03-01 |
| publisher | Ayandegan Institute of Higher Education, Iran |
| record_format | Article |
| series | Journal of Applied Research on Industrial Engineering |
| spelling | doaj.art-415d260fc72c437e9ea404ed7c1d8cda2022-12-21T21:27:24ZengAyandegan Institute of Higher Education, IranJournal of Applied Research on Industrial Engineering2538-51002018-03-0151628010.22105/JARIE.2018.99396.1020Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP ApproachAli Montazeri0Javid Jouzdani1Department of Industrial Engineering, Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran.Department of Industrial Engineering, Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran.Understanding financial literacy and knowing the financial skills that an investor can invest in Tehran Stock Exchange are very important in order to reduce investor's concerns and worries. Hence, investment companies that invest on behalf of their stockholders can reduce these concerns and worries. Therefore, the advertising activities of these companies are important in attracting investors, as well as providing company activities, etc. In this paper, the appropriate criteria and desired advertising activities that are obtained by financial literacy for investment companies, which are invested in Tehran Stock Exchange, are outlined. These advertising activities are ranked by using the step-by-step approach of analytic network process which is a multi-criteria decision-making method. According to its results, advertising activities using TV has the most weight among other advertising activities. This indicates that the use of television for advertising in company investments in Tehran Stock Exchange will be very influential. Also, social networks are ranked second, and in the end, two activities of billboards and magazines with a very small difference are placed in the fifth and sixth rankings. These two advertising activities have less effect than other ones in Tehran Stock Exchange investment companies.http://www.journal-aprie.com/article_55712.htmladvertising activitiestehran stock exchange investmentliteracynetwork analysis process |
| spellingShingle | Ali Montazeri Javid Jouzdani Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach Journal of Applied Research on Industrial Engineering advertising activities tehran stock exchange investment literacy network analysis process |
| title | Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach |
| title_full | Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach |
| title_fullStr | Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach |
| title_full_unstemmed | Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach |
| title_short | Prioritization of the Advertising Activities of Tehran Stock Exchange Investment Companies based on Investors' Financial Literacy using Step-by-Step ANP Approach |
| title_sort | prioritization of the advertising activities of tehran stock exchange investment companies based on investors financial literacy using step by step anp approach |
| topic | advertising activities tehran stock exchange investment literacy network analysis process |
| url | http://www.journal-aprie.com/article_55712.html |
| work_keys_str_mv | AT alimontazeri prioritizationoftheadvertisingactivitiesoftehranstockexchangeinvestmentcompaniesbasedoninvestorsfinancialliteracyusingstepbystepanpapproach AT javidjouzdani prioritizationoftheadvertisingactivitiesoftehranstockexchangeinvestmentcompaniesbasedoninvestorsfinancialliteracyusingstepbystepanpapproach |